Recent trends in Braze’s stock performance have sparked debates among investors about whether the company is becoming a bargain or simply a value trap. The stock saw a modest uptick of 4.3% over the past week and an impressive 8.8% over the last month. However, this rebound follows a challenging year, with shares down 29.4% year-to-date and 27.7% over the past year.
As Braze carves out its niche as a crucial player in customer engagement within the software sector, investors are adjusting their expectations. This adjustment occurs amidst a landscape filled with competition and fluctuating marketing budgets, which can drastically shift market sentiment. The growing interest in data-driven, AI-powered marketing tools has also placed companies like Braze back on the radar of potential investors, contributing to the stock’s recent volatility.
Current assessments from valuation checks highlight that Braze scores only 1 out of 6, suggesting the presence of several red flags. A crucial aspect of understanding Braze’s current financial standing is the Discounted Cash Flow (DCF) model, which estimates a company’s worth by projecting future cash flows and discounting those to a present value. As it stands, Braze generates approximately $19.9 million in Free Cash Flow, with expectations that this figure will significantly increase in the coming years as the platform expands. Projections indicate that Free Cash Flow could reach around $227.6 million by 2035.
When these projected cash flows are discounted back to today’s values, they result in an intrinsic value of roughly $25.66 per share. This number suggests that the stock is currently overvalued by about 19.4%, indicating that investors may be paying a premium for anticipated growth.
In the realm of high-growth software companies, the Price to Sales (P/S) ratio is often a clearer metric to determine relative value. Currently, Braze trades at about 5.21x sales, exceeding both the average of the broader software industry at approximately 4.95x and the peer group average of around 6.89x. Notably, a proprietary estimate of the fair Price to Sales ratio for Braze is positioned at 4.80x, further indicating that shares are valued more highly than the fundamentals suggest they should be.
However, there exists an alternative approach that may better encapsulate Braze’s potential. The “Narratives” framework allows investors to articulate their assumptions regarding the company’s future revenue, earnings, and margins. This tool converts subjective views into projected financials, ultimately yielding a Fair Value estimate that can be directly compared with the current share price.
For instance, one optimistic narrative posits that developments such as the integration of OfferFit, along with enhanced AI features and a robust customer acquisition strategy, could justify a Fair Value of around $68 per share. Conversely, a more cautious narrative highlights risks related to data regulations and challenges in integration, suggesting a Fair Value closer to $35. This variance illustrates how different perspectives can lead to substantially different investment conclusions.
The fluctuating valuation landscape surrounding Braze reflects a broader uncertainty in the market about its growth trajectory and competitive positioning. Investors are encouraged to weigh the narratives and their associated risks, as this will ultimately guide their decisions about whether to buy, hold, or sell shares in the company.


