Brazilian cryptocurrency firm OranjeBTC is poised to make its debut on the local stock exchange, B3, next week, aiming to compete with fintech Meliuz, the first company in the country to adopt a bitcoin treasury strategy. As part of its market strategy, OranjeBTC intends to engage local investors and enhance its treasury reserves while also providing educational resources about the bitcoin market through its own platform, according to founder and CEO Guilherme Gomes.
Gomes emphasized that there is a segment of investors who may face regulatory barriers when purchasing bitcoins directly, making investment through publicly traded companies an appealing alternative. He believes that bitcoin has the potential to revolutionize financial systems and reshape markets fundamentally. “Our main focus is bitcoin at the highest level,” Gomes stated, highlighting the company’s commitment to being at the forefront of crypto investment.
The firm has garnered support from several notable international investors, including Mexican entrepreneur Ricardo Salinas, owner of Banco Azteca. Additionally, the Winklevoss twins, co-founders of the Gemini cryptocurrency exchange, as well as crypto brokerage FalconX and bitcoin mining pioneer Adam Back, have also joined the ranks of OranjeBTC’s backers.
Currently, OranjeBTC maintains a treasury reserve of 3,650 bitcoins, which is valued at over $420 million at today’s market prices. Rather than opting for a conventional initial public offering (IPO), the firm plans to pursue a “reverse initial public offering” by listing its shares through a recently acquired education-focused subsidiary, Intergraus, which is already traded on B3.
This strategic move indicates OranjeBTC’s aspirations to establish a significant presence in the Brazilian cryptocurrency landscape, potentially altering how local investors engage with bitcoin and paving the way for innovative financial products within the region.
