A Brazilian firm has made headlines this week by launching on the country’s B3 stock exchange, becoming a significant player in the region’s cryptocurrency landscape. OranjeBTC, which focuses on holding Bitcoin as its primary asset, debuted with a substantial treasury of 3,675 bitcoins valued at approximately $444 million. This move positions OranjeBTC as Latin America’s largest publicly-listed company by Bitcoin holdings.
The firm made its entry into the public market through a reverse merger with Intergraus, an education company, allowing it to expedite its transition into trading under the ticker OBTC3. The listing is noteworthy as it marks Brazil’s first public company that centers its business model entirely on Bitcoin accumulation—drawing parallels to MicroStrategy’s strategy in the United States.
On its opening day, OranjeBTC’s stock began trading at $4.35 (23.22 BRL) and quickly surged to an intraday high of $4.59 (24.50 BRL), reflecting a positive response from investors. However, the excitement mellowed, leading to a close at $4.33 (23.15 BRL), as profit-taking set in during the afternoon trading hours.
The firm’s entry into the marketplace is bolstered by a strong investor base, having secured $210 million in financing from Itaú BBA, the investment arm of Brazil’s largest bank. Notable backers include the Winklevoss twins, founders of the Gemini exchange, Adam Back, CEO of Blockstream, and Mexican billionaire Ricardo Salinas, among others. Moreover, OranjeBTC has partnered with BitcoinTreasuries.net to enhance transparency regarding its corporate Bitcoin holdings, which is expected to expand its visibility among global investors.
CEO Guilherme Gomes emphasized the firm’s mission to foster Bitcoin adoption within corporate treasury strategies and educate Latin American investors. OranjeBTC ranks 26th globally, according to BitcoinTreasuries.net, in terms of public companies by Bitcoin holdings, affirming its growing significance on the international stage.
This listing comes at a time when Latin America is emerging as one of the fastest-growing regions for cryptocurrency adoption. Data from the Chainalysis 2025 Geography of Cryptocurrency report indicates that digital asset adoption surged by 63% over the last year, particularly in key markets such as Brazil, Argentina, and Mexico.
Guilherme Gomes expressed his vision for the future, stating that the company aims to redefine Bitcoin as a legitimate form of money rather than just a speculative asset. Plans are in place to establish an educational platform aimed at demystifying Bitcoin’s monetary characteristics and its potential role in the global economy.
However, experts urge caution, noting that Bitcoin’s inherent volatility and the patchy regulatory landscape might challenge investor confidence in the short term. Despite these concerns, OranjeBTC’s entry into the market signifies a pivotal moment in the evolution of digital finance within Latin America, indicating a shift from mere curiosity about cryptocurrencies to a deeper conviction in their viability.
