In a bold forecast, Coinbase CEO Brian Armstrong has suggested that Bitcoin could reach a staggering $1 million per coin by 2030, citing several key factors that are propelling his optimistic perspective.
During a recent interview, Armstrong pointed to the progress being made in U.S. Bitcoin legislation, highlighting a bipartisan push towards clearer regulations. He noted that the government’s ongoing efforts to establish a strategic Bitcoin reserve, combined with robust interest from institutional investors through spot Bitcoin exchange-traded funds (ETFs), are significant catalysts behind this bullish outlook.
Armstrong articulated his conviction, stating, “There’s a good chance that Bitcoin could reach $1 million per coin by 2030. Regulatory clarity, the U.S. government beginning to hold Bitcoin, and a significant influx of institutional investment through Bitcoin ETFs could be massive drivers of demand.”
The regulatory landscape for Bitcoin has been evolving, with Armstrong attributing the groundwork to initiatives from the Trump administration, including the GENIUS Act aimed at stablecoins. He emphasized that bipartisan support in Congress is currently fueling broader legislative efforts to create a robust market structure for cryptocurrencies. Describing this momentum as “unstoppable,” he remarked, “This freight train has left the station.”
Looking toward the future, Armstrong reiterated Coinbase’s aspiration to serve as a replacement for traditional banks. He highlighted the platform’s offerings, including a new credit card that rewards users with 4% back in Bitcoin, as part of the effort to modernize the financial system. He expressed confidence in the potential of cryptocurrencies to deliver a more modern, equitable, and efficient financial landscape, stating, “Our job is to keep pushing on that frontier.”
Additionally, Armstrong underscored the increasing involvement of institutional investors and governments in the Bitcoin ecosystem. The ongoing inflows into U.S. spot Bitcoin ETFs showcase a rising institutional interest. At the same time, discussions among policymakers regarding a U.S. strategic Bitcoin reserve continue to gain traction.
On a personal note, Armstrong shared an anecdote about aiding NBA superstar Kevin Durant, a notable early investor in Coinbase, in recovering access to his lost Bitcoin account. This narrative illustrated the platform’s commitment to onboarding and assisting new users in navigating the complexities of cryptocurrency ownership.

