Coinbase Global Inc. is intensifying its efforts to sway U.S. lawmakers regarding regulations that could affect its ability to offer rewards to customers holding stablecoins. This initiative comes in light of ongoing discussions about a major crypto bill expected to be introduced soon, which could impose restrictions that jeopardize these rewards.
As the largest U.S. cryptocurrency exchange prepares for a markup of the bill in one Senate committee, there are indications that Coinbase may withdraw its support if the proposed legislation includes more stringent requirements than merely enhancing disclosure rules linked to rewards. According to insiders, potential amendments could seriously limit the ability of non-financial institutions like Coinbase to offer these incentives, with some in the banking sector advocating for such limitations on the grounds that they could divert deposits from traditional banks.
Currently, Coinbase has sought a national trust charter, which could eventually allow the company to offer rewards in accordance with regulatory guidelines. Despite this, many crypto firms are fighting to preserve the option of platform-based rewards, warning that rigid restrictions could substantially hinder competition within the industry.
The stakes are high, particularly with Coinbase being one of the most prominent players in the cryptocurrency space. The company has become a significant political contributor, having funneled large sums into campaigns during the current election cycle. Coinbase’s CEO, Brian Armstrong, has previously supported candidates like Donald Trump, emphasizing its willingness to engage in the political process to safeguard its interests.
For Coinbase, the ability to provide rewards is critical. The exchange shares interest income from the reserves that back Circle’s USDC stablecoin. By incentivizing customers to hold USDC on its platform, Coinbase not only attracts users but also cultivates a reliable revenue stream, which is particularly essential during market downturns. The exchange currently offers a 3.5% reward on its Coinbase One balances for users holding USDC. Should the proposed legislation eliminate this incentive, it could significantly impact the number of customers retaining stablecoins on the platform, potentially slashing projected stablecoin revenue from $1.3 billion in 2025.
The implications of the impending legislation remain to be fully understood, as its impact will depend on the specific language included in the final text. Nevertheless, discussions indicate that language surrounding rewards will likely be addressed in some capacity. The urgency for swift regulatory action has been underscored by the Trump administration’s prior successes in establishing a regulatory framework for stablecoin issuers through the GENIUS Act, which has already begun to attract interest from various retail and financial entities.
However, the question of stablecoin rewards appears to be straining bipartisan support for the bill. Coinbase’s warning about reevaluating its backing signals rising tensions that could further delay the bill’s passage, raising concerns that it may not be enacted within the year. Current estimations suggest that bipartisan consensus on the markup could be below 70%.
The banking sector has vocally opposed allowing exchanges to offer rewards on stablecoins, arguing that such practices could threaten the banking system by diverting funds away from community lending. The American Bankers Association has articulated concerns that significant displacement could harm small businesses and community members reliant on traditional bank loans. In response, the crypto industry argues that these limitations contradict prior agreements established under the GENIUS Act.
Faryar Shirzad, chief policy officer at Coinbase, has emphasized that rewards tied to stablecoin holdings are vital for maintaining the dominance of the U.S. dollar in global finance. He remarked on the competitive implications of countries like China beginning to offer interest on their versions of digital currency.
As pressure mounts on legislators, they find themselves confronted with the challenging task of crafting compromise in an issue that divides industry stakeholders. One potential avenue under discussion could involve restricting rewards to licensed banking entities, a proposition that has already faced pushback. Recent conditional approvals by the Office of the Comptroller of the Currency have allowed several crypto firms to become national trust banks, but these approvals remain controversial, with criticisms from the banking lobby regarding their implications for financial stability.
If strict restrictions on rewards are implemented, many insiders believe it may lead to continuous efforts by crypto companies to find new ways to incentivize users. The landscape remains fluid, as stakeholders across both the traditional and cryptocurrency sectors grapple with the implications of evolving regulations.


