In a recent discussion with Proactive, Scott Ellam, CEO of Connecting Excellence Group Plc, elaborated on the company’s international executive recruitment operations and its innovative Bitcoin treasury strategy. The firm specializes in placing senior-level executives across various sectors, including consulting, logistics, engineering, and technology, with a significant share of its revenue stemming from clients in the United States.
Ellam highlighted the firm’s robust growth trajectory, reporting over 30% compound annual revenue growth since it began acquiring Bitcoin in 2021 during a downturn in cryptocurrency prices. By strategically utilizing surplus cash flows to purchase Bitcoin, Connecting Excellence has been able to build its digital asset portfolio while maintaining a business model that is largely uncorrelated with cryptocurrency volatility.
With approximately 30% of its revenue originating from the US, Connecting Excellence has recently begun trading on the OTCQB, aiming to improve access for American investors. Ellam explained that this move aligns with the firm’s goal to engage with US institutions for capital raising and bolster its Bitcoin holdings per share. He noted the increasing acceptance of Bitcoin as a potential reserve asset for corporations and even nation-states over the long term.
The company has proactively constructed a capital markets-oriented board, incorporating expertise in digital assets, pension funds, and hedge fund management, which positions it strategically ahead of its public market entry planned for December. This robust leadership team will assist in attracting top-tier talent to the firm as it grows.
In discussing the balance between the recruitment operations and the Bitcoin strategy, Ellam emphasized that Connecting Excellence operates as a profitable business first. He reassured investors that even in the absence of favorable capital market conditions, the firm’s conservative growth strategy could yield a stable return on Bitcoin holdings, thereby providing a safety net for the company’s financial stability.
Looking ahead, Ellam expressed ambitions for strategic hiring to further bolster the company’s performance and a commitment to reaching a Bitcoin reserve goal of 1,000 coins when it’s beneficial for shareholders. Achieving a range of 300 to 500 Bitcoin, along with robust liquidity, could position the firm to consider a main market listing, further engaging institutional investors.
In summary, Connecting Excellence is poised for growth, leveraging its executive recruitment expertise alongside a forward-thinking approach to Bitcoin, marking a unique intersection of traditional business operations and digital asset strategy.
