Cracker Barrel is preparing to announce its quarterly results on Wednesday, following a challenging month characterized by investor apprehension over the company’s recent logo change and restaurant redesigns. In response to significant backlash, Cracker Barrel has decided to revert to its former logo and halt the planned redesigns of its restaurants, which has left investors curious about the impact of this logo-related controversy on customer traffic to their establishments.
According to Bloomberg consensus estimates, Wall Street anticipates a 4% decrease in Cracker Barrel’s revenue for the fourth quarter of its 2025 fiscal year, bringing it down to approximately $855 million. Additionally, adjusted earnings per share are expected to decline 22%, falling to $0.76 from $0.98 compared to the previous year. Importantly, this quarter concluded on August 1, just prior to the unveiling of the controversial new logo on August 19.
Amid the ongoing tumult, projections for same-store sales appear more positive, with expectations of a 3.49% increase compared to a meager 0.45% decline from the same period last year. For the entire fiscal year, Cracker Barrel has indicated that it expects revenue to fall within the range of $3.45 billion to $3.5 billion.
Investors are also keenly watching the company’s long-term forecasts. Cracker Barrel had previously suggested that sales could reach between $3.8 billion and $3.9 billion by 2027. This projection came alongside the announcement that the company was testing new remodeling prototypes, with intentions to complete 25 to 30 remodels in fiscal 2025. However, that plan has now been put on hold as Cracker Barrel aims to invest in its current restaurants, ensuring they meet customer expectations and are well-maintained.
As of now, Cracker Barrel’s stock has experienced a decline of approximately 4% year-to-date, in stark contrast to a 12% gain in the S&P 500 index. The upcoming earnings report will be pivotal for investors looking for insights into the current state of the company and its future direction.
