In a significant move to bolster the cryptocurrency landscape in the United Arab Emirates, Crypto.com and e& money, the fintech branch of the global technology conglomerate e&, have announced a strategic partnership. This collaboration aims to enhance the local crypto ecosystem through a series of integrations across their respective platforms.
The partnership will see e& money exploring various opportunities with Crypto.com’s crypto-as-a-service solution, which is designed to facilitate the inclusion of digital assets into Crypto.com’s treasury and product offerings. A key aspect of this collaboration will focus on trade execution, where Crypto.com promises single-point access to extensive global liquidity, including through the Crypto.com Exchange, recognized as the leading cryptocurrency exchange by spot market volume that supports USD.
Both companies are also considering potential avenues for custody and payment partnerships, contingent upon meeting necessary regulatory requirements. Eric Anziani, President and Chief Operating Officer of Crypto.com, emphasized their commitment to providing consumers with more options for accessing and using cryptocurrencies regularly. He expressed enthusiasm about partnering with e& money, which shares a vision for a safe and secure digital commerce ecosystem.
Melike Kara Tanrikulu, CEO of e& money, highlighted that this partnership signifies a major advancement for their company as it seeks to integrate innovative, cryptocurrency-enabled financial services into its offerings. She noted that the collaboration will not only enhance trust and compliance but also open doors for faster settlements, programmable rewards, and improved experiences for merchants. By leveraging Crypto.com’s expert market knowledge, both companies aim to deliver practical utilities that benefit their customers and partners.
Alain Yacine, President of Middle East and Latin America at Crypto.com, remarked on the heightened engagement of consumers in the Middle East with digital assets and their eagerness to incorporate these assets into everyday commerce. He acknowledged that local officials and regulators recognize this trend and have cultivated a secure environment conducive to its growth.
Crypto.com, founded in 2016, has garnered the trust of millions globally and is noted for its strong regulatory compliance and commitment to security. The company envisions a world where cryptocurrency is an integral part of every wallet, pushing the envelope for its adoption through continuous innovation.
On the other hand, e& money positions itself as the first regulated digital payment service licensed by the UAE Central Bank, marking a transformative phase for digital payments in the region. It aims to provide all UAE citizens and residents with safe and efficient payment options via a user-friendly mobile app. The platform supports both the banked and unbanked communities, enabling an accessible financial experience with a swift account setup process.
With this partnership, both Crypto.com and e& money are set to redefine the way digital financial transactions are conducted, potentially leading to an expanded range of offerings that integrate cryptocurrencies into the daily financial lives of consumers in the UAE.
