Would you trust an AI agent to manage your investments or streamline your daily routines? This question looms large as Kris Marszalek, the co-founder and CEO of Crypto.com, prepares to unveil ai.com, a platform designed to offer consumers an autonomous AI agent capable of handling various tasks. The launch is set for Sunday during the Super Bowl, a strategic move likely intended to capture a wide audience during one of the year’s most-watched events.
Marszalek’s ambitious project comes with a backdrop of significant financial commitment. The domain ai.com reportedly sold for an astounding $70 million, making it one of the most expensive domain acquisitions in history—doubling the previous record set by voice.com. Following this acquisition, Marszalek plans to invest heavily in a Super Bowl commercial, which can cost up to $7 million for just 30 seconds of airtime. Crypto.com’s previous advertising efforts during the event have shown that the company is willing to invest substantially for visibility.
Once ai.com goes live, users will have free access to its basic features, with additional premium subscription options for enhanced capabilities. As users generate their AI agents on the platform, they will be able to select a username and an AI handle, marking a personalized experience from inception. Future explorations for the platform include integrating financial services, creating agent marketplaces, and even establishing social networks that connect humans with AI agents.
Marszalek envisions a decentralized network populated by billions of AI agents that continuously improve and share their advancements, paving the way for what he describes as “agentic capabilities” and the potential emergence of Artificial General Intelligence (AGI). This vision is echoed by industry leaders like Sam Altman, CEO of OpenAI, who has remarked on the likely emergence of highly capable AI agents that could function as “super-competent colleagues,” suggesting that existing applications may seem rudimentary in comparison.
Tech giants are also making strides in the realm of AI agents. Nvidia launched its “knowledge robots” capable of intricate reasoning and planning, designed to quickly analyze vast amounts of data. Meanwhile, Microsoft introduced Agent 365, a new tool for managing AI agents that could streamline workflows and enhance productivity.
Agentic AI is gradually reaching the general public. Google has introduced an “auto browse” mode to its Chrome browser, which can automatically complete tasks like making online purchases or scheduling appointments. This feature is currently available to subscribers of Google AI Pro, which starts at a monthly fee of $20.
As the technology landscape evolves, the concept of entrusting tasks to AI agents is becoming increasingly tangible. As Marszalek’s bold venture unfolds, it could mark a significant shift in how individuals manage their daily activities and decision-making processes.
