Crypto.com, a prominent global cryptocurrency trading platform, has announced a partnership with ZOOZ Power (Nasdaq and TASE: ZOOZ) aimed at assisting the execution of its digital asset treasury strategy. As a cornerstone of this collaboration, ZOOZ Power will leverage Crypto.com’s Over-the-Counter (OTC) trading desk to bolster its cryptocurrency treasury strategy through the purchase of Bitcoin ($BTC).
The OTC trading platform facilitates direct large-scale cryptocurrency transactions between two parties without the need for external intermediaries, streamlining the purchasing process of Bitcoin essential for ZOOZ Power’s treasury. Crypto.com communicated this partnership through an announcement on its official X account.
The OTC desk from Crypto.com is designed to offer substantial liquidity, competitive market-driven pricing, and discreet transactions tailored for qualified institutions and high-net-worth clients. This infrastructure will enable ZOOZ Power to implement its Bitcoin treasury strategy more efficiently. This move follows ZOOZ Power’s earlier announcement of a private placement worth approximately $180 million, which is anticipated to be finalized in the latter half of September 2025.
Eric Anziani, President and Chief Operating Officer of Crypto.com, expressed his enthusiasm regarding the partnership, stating, “We’re pleased to support ZOOZ Power in this important step of its treasury strategy.” He further emphasized the significance of this collaboration, noting, “This partnership underscores our commitment to delivering institutional-grade solutions that make digital asset adoption seamless and secure.”
The primary objective of ZOOZ Power’s partnership with Crypto.com is to facilitate trading in Bitcoin ($BTC) for various operations, including buying, selling, and payment processes. Jordan Fried, Chief Executive Officer of ZOOZ Power, commented on the strategy, saying, “We look forward to building a long-term Bitcoin treasury that delivers lasting value for our shareholders.”
Both organizations aim to enhance the digital trading landscape in Israel, accelerating the acceptance of cryptocurrencies in the region. Fried highlighted the initiative’s importance, stating, “ZOOZ is accelerating Bitcoin adoption in Israel, and partnering with Crypto.com gives us the confidence to execute our strategy.”
