In a bold move within a cautious market, DDC Enterprise Limited is ramping up its Bitcoin purchases, positioning itself as a leader in the institutional Bitcoin space. The consumer brand and e-commerce company announced a significant equity financing round totaling $124 million, led by PAG Pegasus Fund and Mulana Investment Management, with additional backing from OKG Financial Services.
Founder and CEO Norma Chu took a personal stake in this endeavor, investing $3 million of her own funds. The financing was priced at $10 per Class A share, reflecting a 16% premium over the company’s most recent closing price. This financial maneuver is part of DDC’s strategic transformation from a traditional retail operator to one of the most aggressive public Bitcoin accumulators globally.
All investors involved, including Chu, have committed to a 180-day lock-up period, underscoring their long-term investment strategy focused on Bitcoin. “Their investment is a strong endorsement of our vision and the growing importance of public Bitcoin treasuries,” said Chu, adding that this round provides not only capital but also critical strategic momentum as DDC seeks to solidify its role in the institutional Bitcoin ecosystem.
DDC’s strategy regarding Bitcoin has rapidly evolved since the company announced its reserve initiative in May 2025. Originally aiming to accumulate 5,000 BTC within three years, the target has now increased to an ambitious 10,000 BTC by the end of 2025. Achieving this goal would position DDC among the largest corporate holders of Bitcoin worldwide, alongside established companies like CleanSpark and Hut 8.
As it stands, DDC currently holds 1,058 BTC, obtained through various means including direct purchases and financing arrangements. Earlier this year, the firm successfully closed a $528 million capital raise led by Anson Funds, Animoca Brands, and Kenetic Capital, marking one of the largest Bitcoin-focused financings completed by a New York-listed firm.
Investors are taking note of DDC’s unique approach. Jack Li from PAG remarked on the company’s positioning as a new frontier for institutional-grade Bitcoin exposure. Furthermore, Gillian Wu, CEO of Mulana, hailed DDC’s strategy as an “institutional blueprint for integrating Bitcoin treasury management into a public company framework,” highlighting the significance of DDC’s endeavors in the broader landscape of cryptocurrency investment.
As DDC continues its journey, the company is reshaping how public entities engage with Bitcoin, reinforcing a trend toward corporate treasury strategies that involve digital assets.
