DraftKings has officially entered into a partnership with Crypto.com, marking a significant enhancement to its prediction market platform, DraftKings Predicts. This collaboration allows the company to introduce player-specific betting options focused on popular sports such as the NFL and NBA.
The development broadens the platform’s offerings, moving beyond its existing array of sports and financial markets. Notably, it also sets the groundwork for future categories that will encompass politics and entertainment-oriented contracts.
Jeanine Hightower-Sellitto, Senior Vice President and General Manager of DraftKings Predictions, expressed enthusiasm about this expansion, highlighting the company’s commitment to building momentum in the prediction market. “We’re continuing to build momentum behind DraftKings Predictions by leveraging our expertise across sports and technology and integrating additional CFTC-regulated exchanges like Crypto.com,” she stated in a recent news release.
This partnership reflects a growing trend in the sports betting sector, where companies are increasingly integrating cryptocurrency platforms to enhance user engagement and diversify betting options. As DraftKings continues to innovate and expand its offerings, the collaboration with Crypto.com is poised to attract a broader audience and elevate the user experience within the prediction market landscape.
