Recently, Ferrari (BIT:RACE) has returned to the forefront of investor discussions following its Capital Markets Day, which has ignited renewed scrutiny regarding the company’s long-term ambitions. Specifically, the announcement of updated targets alongside a reduced focus on electric vehicles has raised concerns among stakeholders, especially in light of the stock’s recent performance.
Ferrari’s share price has seen a notable decline this year, posting a 1-year total shareholder return of -24.8% and a year-to-date price return of -20.6%. The momentum that once propelled the shares upward has dwindled after management provided cautious long-term guidance, lightened electric vehicle targets, and noted challenges in financial performance and competitive positioning on the Formula 1 track. Despite initiatives such as stock buybacks, increased dividends, and incremental growth objectives, investor confidence has yet to be restored following these significant declines. Nonetheless, Ferrari has recorded impressive total shareholder returns of 71.6% and 106.3% over the past three and five years, indicating potential for recovery when market sentiment improves.
As the current share price declines, Ferrari’s esteemed brand and strong profit margins continue to attract attention from investors. The pivotal question remains whether Ferraris are genuinely undervalued at present or if the market has already incorporated future growth into its valuation.
Analysts maintain that Ferrari’s widely acknowledged narrative suggests a fair value significantly higher than the current share price, indicating substantial upside potential if future projections hold true. This outlook is largely anchored by the brand’s strength, an evolving product lineup, and emerging revenue streams, all within the context of solid global demand. Enhancements to the model lineup, including new offerings such as the Amalfi and 296 Speciale as well as augmented customization options, are successfully appealing to ultra-high-net-worth clients in previously underrepresented regions like China. This trend is expected to support revenue growth, increase average selling prices, and create visibility through a strong order backlog.
However, the company’s slower pace of electrification and the potential for shifts in luxury consumption trends raise significant questions regarding the sustainability of Ferrari’s long-term growth narrative. While bullish forecasts project earnings and margins to surge, and market valuations to reach record highs, the stock’s current price-to-earnings ratio sits at 36.3x—more than double the global auto industry average of 18.7x and significantly above its peer average of 14.3x. Analysts suggest that a more reasonable valuation may align closer to a ratio of 19.6x. Consequently, savvy investors are left weighing whether the premium on Ferrari shares reflects brand strength or if it poses risks should the company’s growth trajectory stumble.
For those keen to explore potential investment strategies, various avenues exist. Analysts highlight three significant rewards and two critical warnings influencing investment decisions related to Ferrari. Additionally, there are opportunities in high-yield stocks, innovative healthcare companies focused on AI, and emerging sectors in quantum computing, providing various avenues for investors in search of robust returns.
The discussion surrounding Ferrari underscores the complexity and challenges of investing in premium automotive brands amidst fluctuating market sentiments and evolving consumer preferences. As always, investors are encouraged to conduct thorough analyses and consider their individual financial contexts before making decisions.

