Fly You Fools, a Web3 ghostwriting and content strategy agency based in the UK, has achieved significant recognition by being named a finalist for the prestigious Start-Up Entrepreneur of the Year (South East) at the 2025 Allica Bank Great British Entrepreneur Awards. This accolade places Fly You Fools among an elite group of 800 finalists, often referred to as “The Grammys of Entrepreneurship.” In addition to this honor, the agency recently won a Marketing Bounty at the Web3 Summit Berlin, further solidifying its position in the competitive landscape of Web3 communications.
Operating “in the shadows” since its inception, Fly You Fools offers an extensive range of services focused on Web3 communications. These services encompass founder thought leadership, community engagement, and investor narratives. With six years of strategic experience, the agency specializes in turning complex protocols into compelling stories.
Among its offerings, Fly You Fools provides comprehensive ghostwriting for various needs, including:
- Thought Leadership Ghostwriting: The agency’s work has been featured in prominent publications such as Decrypt and CoinTelegraph.
- Technical Documentation: This includes whitepapers, manifestos, and protocol explainers.
- Conference Coverage: The team excels in on-ground reporting and developing strategic narratives.
- Community Research: Anonymous polling and cybernetic analysis help reveal authentic community sentiment.
The agency aims to empower builders, ensuring that they continue innovating while keeping the community engaged. The founder, known as Fly, emphasized the importance of narrative clarity in Web3, stating, “In Web3, technical superiority means nothing without narrative clarity.” He positions the agency as a bridge that transforms complex technical work into compelling stories that resonate within the industry.
Fly You Fools garnered international validation at ‘The Blockspace: Synergy,’ a 72-hour Hackathon during the Web3 Summit Berlin in July 2025, where they secured a Marketing Bounty against a competitive field of 160 hackers and 78 teams, competing for nearly $100,000 in prizes. One of the agency’s standout projects illustrated its cybernetic approach to grassroots activation, transforming community frustrations into award-winning, creative minimum viable product (MVP) assets.
Despite its low-profile nature, the agency has received commendations from various Web3 leaders. Testimonials highlight its unique blend of technical and creative skills, praising its capacity to articulate complex innovations effectively and create compelling narratives that enhance products’ accessibility.
Results from Fly You Fools’ content strategies are impressive, showcasing a 50-fold increase in client protocol testnet users and achieving a 320-times return on investment for a particular content campaign. The agency is becoming increasingly critical as the Web3 ecosystem matures, shifting from hype-driven marketing to essential strategic communications. As crypto startups amassed $6.8 billion in funding during the first half of 2025, Fly You Fools serves a vital role in helping projects convey their complex value propositions in a cluttered marketplace.
As Web3 technology sees increasing institutional adoption, the agency recognizes the challenge of capturing attention in a narrative-driven market, where even meme tokens can overshadow substantial technical advancements. With 74% of web content now generated by AI, authentic storytelling has become paramount, positioning specialized ghostwriters as vital conduits between blockchain technology and broader audiences.
Being named a finalist in the Great British Entrepreneur Awards represents a significant achievement for Fly You Fools, as it champions a business model that defies traditional norms on personal branding in an industry often obsessed with visibility. Commenting on the award, Frankie James, founder of the Great British Entrepreneur Awards, expressed pride in recognizing such innovative founders.
Winners of the awards will be announced during a ceremony on November 17, 2025, at London’s Grosvenor House, where over 1,500 entrepreneurs and business leaders will gather to celebrate entrepreneurial success. For those interested in the remarkable journey of Fly You Fools or seeking content strategy assistance in the Web3 space, inquiries can be directed via email or through their website.
