In a marked transformation from its roots, a prominent Japanese casual apparel retailer, formerly known as Mac House, has officially rebranded itself as Gyet Co., Ltd. This strategic shift was approved by shareholders and signifies the company’s ambitious pivot towards the cryptocurrency and digital asset markets.
Gyet’s newly established corporate strategy aims to engage comprehensively with Bitcoin and various digital technologies. The revised charter outlines initiatives including the acquisition, trading, and management of cryptocurrencies, in addition to offering services like crypto mining, staking, lending, and yield farming. According to Gyet’s CEO, this expansion aligns with the evolving digital economy, indicating a commitment to integrating blockchain system development and active participation in NFT-related projects. The inclusion of artificial intelligence research and data center operations further suggests an intent to harness technology for both growth and innovation.
The company’s renewed focus on Bitcoin is tangible, marked by the announcement of an ambitious $11.6 million Bitcoin acquisition program. Gyet has also initiated mining operations in the energy-friendly states of Texas and Georgia, which boast lower electricity costs. With a clear goal to accumulate over 1,000 Bitcoin, Gyet aims to build a significant digital asset reserve over time. This strategy is particularly notable as it involves utilizing retail cash flow to finance Bitcoin purchases and mining, presenting a unique model for an apparel brand.
As part of its overall Bitcoin strategy, Gyet entered a cooperation agreement with mining firm Zerofield in July 2025, solidifying its commitment to developing substantial cryptocurrency reserves through increased direct purchases and enhanced mining capabilities.
Gyet’s rebranding and strategic redirection underscore its ambition to transcend Japan’s domestic market, with the new name embodying its broader international aspirations. The concepts of “Growth Yet,” “Global Yet,” and “Generation Yet” paint a picture of a company focused on fostering innovation for future generations. As Japanese firms increasingly explore opportunities in the cryptocurrency sector, Gyet appears poised to establish itself as a leader in this emerging landscape.
