In 2024, a notable trend among high-net-worth individuals (HNWIs), defined as those with $1 million or more in investable assets, reflects a growing preference for cash holdings over traditional equities and bonds. A recent survey by Capital Group revealed that a staggering 78% of global HNWIs opted to maintain considerable cash positions. This shift is largely attributed to heightened market volatility and persistent inflation concerns.
Among the ultra-wealthy, investment strategies appear to be heavily influenced by these economic uncertainties. Notably, Warren Buffett, ranked as the fifth richest person globally, reported a cache of $334 million in cash at the end of 2024. This judicious maneuver has contributed to a significant increase in his wealth, soaring by over $23 billion in the first five months of the year. In stark contrast, Elon Musk, the wealthiest individual worldwide, has faced a drastic decline, losing over $101 billion in net worth since the beginning of 2025.
As U.S. equities grapple with ongoing challenges, including tariff-related issues, the allure of cash and cash equivalents seems to be growing, offering potential returns that may exceed expectations. The Federal Reserve’s stance on keeping interest rates steady further elevates the appeal of relatively safer investment avenues such as U.S. government bonds and certificates of deposit (CDs). Platforms like MyBankTracker are facilitating this shift, allowing investors to compare top CD rates and access personalized recommendations based on individual risk profiles and investment timelines.
In a broader context, the Capgemini World Wealth Report highlighted an increasing trend among HNWIs toward alternative assets, with allocations rising from 13% in 2023 to 15% in 2024. For investors uneasy about stock market fluctuations, alternative investments present viable opportunities for stability and growth. Fine art, for instance, has historically retained its value even during turbulent economic phases. A survey from UBS indicates that 85% of high-net-worth investors maintain confidence in the art market, with some committing as much as 25% of their portfolios to art collections.
Traditionally, investing in fine art has been exclusive, often requiring significant financial assets and specialized knowledge. However, platforms like Masterworks have democratized access to this sector, enabling everyday investors to partake in art investments without needing extensive capital. Masterworks manages the complexities of authentication, acquisition, and sale, allowing investors to benefit from profits when a piece is sold. Recent performance reports from Masterworks indicate potential annualized net returns exceeding 17% for assets held over the long term.
Real estate remains another robust alternative for generating returns, particularly through rental properties, which have long been known for providing steady passive income. Yet, managing such properties can be labor-intensive and require considerable financial investment. Companies like Arrived have emerged to simplify this process, allowing individuals to purchase shares in vacation homes and rental properties. This model enables investors to earn income without the burdens of direct property management, with investments starting from as little as $100.
For accredited investors seeking commercial real estate opportunities, platforms like First National Realty Partners (FNRP) offer easy access to high-quality investments, particularly in necessity-based sectors such as grocery-anchored properties. These investments not only provide opportunities for appreciation but also serve as a hedge against inflation.
As the economic landscape continues to evolve, these strategies underscore the growing tendency among individuals to seek alternative investments and safer assets, ensuring resilience and potential growth in uncertain times.

