House of Doge, the commercial division of the Dogecoin Foundation, has announced its acquisition of a controlling stake in U.S. Triestina Calcio 1918, a soccer club competing in Italy’s Serie C, the third tier of professional soccer. The announcement comes as the club is facing challenges, currently sitting at the bottom of its league after receiving a 13-point deduction due to an administrative penalty.
In a statement regarding the investment, House of Doge CEO Marco Margiotta emphasized that this initiative transcends sports, aiming to connect the global Dogecoin community with a historic European soccer club. He expressed the vision of utilizing digital assets to cultivate real-world value, culture, and passion, describing the acquisition as a significant first step in intertwining the essence of Dogecoin with soccer.
This partnership is facilitated through Brag House Holdings, House of Doge’s publicly traded merger partner, which is set to assist House of Doge in going public via a reverse merger. The company has indicated ambitions to tokenize various aspects of mainstream culture, starting with sports, signaling a deeper commitment to making its mark on the sports world.
House of Doge’s influence within the sports sector is bolstered by notable endorsements, including connections to the Steinbrenner family, owners of the New York Yankees, and various current and former NHL players such as Tyler Seguin, Jason Arnott, and Ales Hemsky. Earlier this year, the company showcased its brand by partnering with IndyCar driver Devlin DeFrancesco, who prominently displayed the DOGE meme coin logo on his car during the prestigious Indianapolis 500.
As part of its strategic growth, House of Doge has expanded its advisory board by adding Roger Rai, Vice Chairman of the Toronto Blue Jays. Rai’s experience is expected to offer insights into best practices and commercial partnerships within the sports domain.
Founded earlier this year, House of Doge aims to enhance the recognition and adoption of Dogecoin, the renowned meme coin. The firm has collaborated with CleanCore to establish a DOGE treasury, led by Alex Spiro, who is well-known as the personal lawyer of Elon Musk—an influential figure in the world of cryptocurrency. Additionally, House of Doge is working alongside Robinhood and 21Shares to create Dogecoin yield products and alternative investment avenues.
As for Dogecoin’s current performance, the cryptocurrency is trading at nearly $0.20, reflecting a 1.6% increase in value on the day. However, it has seen a significant decline of approximately 25% over the past month and remains over 72% down from its all-time high of $0.73 recorded in 2021. In contrast, Brag House Holdings saw a nearly 10% rise in its stock price today, reaching $1.13, although it remains nearly 31% lower than it was a month ago.
