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Reading: Investing in a Volatile Market: Focus on Scarcity, Says Jim Cramer
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Investing in a Volatile Market: Focus on Scarcity, Says Jim Cramer

News Desk
Last updated: January 29, 2026 12:52 am
News Desk
Published: January 29, 2026
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In a landscape of financial uncertainty, CNBC’s Jim Cramer has offered investors a straightforward approach to navigate the choppy waters of the stock market. During a recent episode of “Mad Money,” he emphasized that understanding supply dynamics—specifically, shortages and gluts—can significantly influence stock performance. His key advice was simple: investors should assess whether a company faces a scarcity or abundance of the products it sells. “When in doubt, ask if there’s a shortage or glut,” Cramer stated, suggesting that a shortage indicates a good buying opportunity, while an abundance signals that it’s time to exit.

Cramer described this approach as “the best cheat sheet I can offer you at this point in earnings season.” He underscored that “shortages are true north, gluts are the kiss of death,” illustrating his point with current market trends.

Despite the seemingly stable performance of major U.S. stock averages on the day, with the Dow Jones Industrial Average rising just 12 points (0.02%), the S&P 500 remaining flat, and the Nasdaq increasing by 0.17%, Cramer indicated that a deeper analysis would reveal more about market conditions. He encouraged investors to examine the specific stocks that are thriving or struggling to glean insights from the ongoing trends.

Cramer pointed to gold as a clear example of a commodity currently in short supply. With mining operations increasing gold supply by only 1% annually, he urged investors to consider the metal as a solid asset, reinforcing his longstanding opinion: “I would keep the gold – I am a gold bug from way back.”

Additionally, he highlighted a significant shortage in the tech sector, particularly regarding data storage. Cramer noted that, in the context of the rapid expansion of AI infrastructure, the supply chain cannot keep up with demand. He remarked on the unprecedented nature of this shortage in technology and suggested that it is likely to persist for an extended period.

By focusing on these critical factors, Cramer provided a lens through which investors might better navigate the unpredictable market landscape, advocating for a strategy rooted in understanding scarcity and abundance.

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