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Reading: Jackson Anticipates Major Shift in US Housing Market Driven by Tech Innovations
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Jackson Anticipates Major Shift in US Housing Market Driven by Tech Innovations

News Desk
Last updated: October 7, 2025 10:35 am
News Desk
Published: October 7, 2025
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The real estate market is beginning to show signs of thawing, with industry expert Eric Jackson indicating that the U.S. housing sector may be on the verge of a significant transformation. Jackson, the founder of hedge fund EMJ Capital, has gained attention for his influential role in driving a rally in Opendoor Technologies’ stock, which has surged from $0.53 per share to over $10 in just a few months. His recent investment in Better Home & Finance also led to a notable increase in the mortgage company’s stock price.

Jackson expressed a broader optimism for the housing market, emphasizing that he believes it is shifting in favor of both Opendoor and Better. He attributes this positive outlook to a potential reduction in interest rates by the Federal Reserve. Jackson argues that the current range of 6% to 7% for 30-year mortgages is unsustainable, suggesting that a market correction is overdue.

In his analysis, Jackson sees Opendoor as a key player capable of revitalizing the real estate market. He highlights the company’s role as an “iBuyer,” which allows it to quickly purchase homes and provide cash offers to sellers. This flexibility is crucial for homeowners facing urgent circumstances, as Jackson noted, “Some people are in a distressed situation and they need to be able to monetize their house quickly.” He emphasized the importance of offering liquidity within three days of accepting an offer, a goal set by Opendoor’s new management team.

Jackson envisions that with the right approach, Opendoor can gradually increase its share of the housing market to 10% of all real estate transaction volume. He likened this ambition to Tesla’s goal of securing 10% of the global market share during its early days, believing that with improved customer service and innovative products, Opendoor can achieve this distinction.

Additionally, Jackson pointed out the potential for cost reductions by diminishing traditional real estate commissions, which will likely appeal to the younger demographic, particularly Generation Z. With the current trend showing a decrease in first-time homebuyers, this shift could positively impact the broader economy. He suggested that the streamlined processes offered by tech-savvy companies like Opendoor and Better can facilitate faster transactions and lower expenses, thereby attracting more buyers to the market.

Overall, Jackson’s forecasts reflect a transformative moment in real estate, where technology and innovative business models are set to reshape how homes are bought and sold in the year ahead.

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