Jerry Greenfield has announced his resignation from the iconic ice cream brand Ben & Jerry’s, marking the end of a nearly five-decade journey that began in 1978. This decision was shared in an open letter via social media by co-founder Ben Cohen, expressing deep sentiment regarding the move. “It’s with a broken heart that I’ve decided I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s,” Greenfield wrote, describing the decision as one of the hardest and most painful he has ever faced.
At 74, Greenfield reflected on the values that have guided the company, emphasizing its commitment to “peace, justice, and human rights.” He highlighted that Ben & Jerry’s was developed into “more than just an ice cream company,” a sentiment that has resonated with its loyal customers. A central theme in his resignation revolves around the independence promised to the brand when it was acquired by Unilever in 2000.
Greenfield’s departure follows significant turmoil within the company, including a lawsuit filed against Unilever just five months prior, accusing the conglomerate of terminating CEO David Stever due to his support for the brand’s political advocacy. Additionally, Ben & Jerry’s announced another lawsuit in November 2024, alleging that Unilever had censored the company’s statements in favor of Palestinian refugees.
In his letter, Greenfield expressed that the mission of Ben & Jerry’s has always extended beyond just selling ice cream. He wrote, “It was always about more than just ice cream; it was a way to spread love and invite others into the fight for equity, justice, and a better world.” Greenfield pledged to continue advocating for these values outside the company, committing to carry them forward “with all the love and conviction I can.”
Founded in Burlington, Vermont, Ben & Jerry’s has become a cultural icon over the years, synonymous with both delicious ice cream and a dedication to social issues. Greenfield’s resignation highlights a pivotal moment in the company’s history, one that may impact its future direction amid ongoing legal disputes and discussions about its core values.
