Banking giant JPMorgan has projected that Bitcoin (BTC), currently trading at approximately $120,333.32, could rise to around $165,000, particularly if the growing momentum of the “debasement trade” persists. This optimistic forecast suggests a potential 40% increase from current levels for Bitcoin to match the scale of private gold holdings, factoring in risk.
The concept of the debasement trade centers on the acquisition of assets such as gold or Bitcoin as a safeguard against the devaluation of fiat currencies. JPMorgan’s insights come against a backdrop of increasing retail investor interest in this trade, with significant inflows into both Bitcoin and gold exchange-traded funds (ETFs) observed in the past quarter. Analysts led by Nikolaos Panigirtzoglou noted that the inflows have markedly increased since late 2024, with particular acceleration ahead of the upcoming U.S. presidential election.
This trend highlights a growing response to persistent concerns about long-term inflation, soaring government deficits, doubts surrounding the autonomy of the Federal Reserve, and declining trust in fiat currencies in some emerging markets. Additionally, there is a broader movement towards diversification away from the U.S. dollar.
JPMorgan reported that cumulative flows into spot Bitcoin and gold ETFs have seen a sharp rise, largely driven by retail investors. Initially, Bitcoin ETFs recorded stronger inflows compared to gold earlier this year, particularly post what is referred to as “Liberation Day.” However, gold ETF inflows have been gaining momentum since August, effectively closing the gap between the two assets.
Institutional participation has also been noted, although primarily through Chicago Mercantile Exchange (CME) futures for Bitcoin and gold, rather than ETFs. JPMorgan’s analysis, based on open interest, indicates that institutions have been net buyers since 2024, though their engagement has recently lagged behind the enthusiasm exhibited by retail investors.
The recent surge in gold prices over the last month has enhanced Bitcoin’s relative attractiveness. The ratio of Bitcoin volatility to gold volatility has dipped below 2.0, reinforcing the bank’s perspective that Bitcoin is undervalued when compared to gold. Currently, Bitcoin’s pricing stands approximately $50,000 below the target suggested by JPMorgan’s models.

