KuCoin has recently announced a strategic partnership with the Vietnam Blockchain and Digital Assets Association (VBA) and 1Matrix Joint Stock Company, aimed at enhancing the blockchain ecosystem in Vietnam. This collaboration, formalized through a Memorandum of Understanding (MoU), seeks to accelerate the development of blockchain technology and the adoption of digital assets within the country, which is increasingly positioned as one of Southeast Asia’s most promising markets.
The partnership is designed to align with Vietnam’s National Blockchain Strategy for 2025 to 2030, a plan that aspires to establish the nation as a regional hub for blockchain innovation. The trio aims to achieve several ambitious goals, including upgrading blockchain infrastructure, providing advanced digital payment solutions, creating pilot trading platforms, and establishing robust identity verification systems.
KuCoin, a Seychelles-based cryptocurrency exchange, stands to play a vital role in this initiative. The company plans to leverage its advanced blockchain technology and global best practices to foster local innovations and maintain high security standards. KuCoin’s Vice President, Damen Chen, expressed confidence in Vietnam’s potential, underscoring the country’s young and tech-savvy population as a driving force for blockchain transition. He stated, “Our shared goal is to create a transparent, secure, and internationally competitive market, elevating Vietnam as a pivotal landmark on the global blockchain map.”
On the local front, 1Matrix will spearhead the development of domestic infrastructures, ensuring sustainability and effectiveness within the burgeoning blockchain ecosystem. Meanwhile, VBA will focus on policy advocacy, community engagement, and standardizing efforts to ensure that the collaboration aligns closely with Vietnam’s regulatory frameworks.
The initiative aims to build a transparent, secure, and inclusive blockchain environment, ultimately equipping Vietnamese startups with the necessary tools to access global markets and enhance economic inclusivity.
As Vietnam’s blockchain landscape continues to evolve, the country is transitioning from a phase of regulatory uncertainty to a more structured form of oversight. Recent legislative measures, including the Law on Digital Technology Industry passed in June 2025, will take effect in January 2026. This law acknowledges the legitimacy of cryptocurrencies and virtual assets, introduces anti-money laundering (AML) and know-your-customer (KYC) regulations, and establishes licensing requirements for blockchain enterprises. It also features sandbox frameworks that permit controlled testing environments, which global exchanges like KuCoin can utilize.
This partnership signifies a critical step in KuCoin’s global expansion strategy, building upon its rapid growth since its inception in 2017, during which it has amassed over 40 million users across more than 200 regions. The company has made significant progress in other regions, such as Europe, where it is seeking a MiCAR license in Austria to comply with new EU crypto regulations. Recently, KuCoin launched a fully regulated exchange in Thailand under the oversight of the Thai SEC, further solidifying its commitment to increasing its influence across international markets and strengthening its position as a leader in digital asset services.
