In a recent interview with Bloomberg, Lightspark CEO David Marcus expressed a bullish outlook on Bitcoin, declaring it “severely undervalued” when compared to gold. He suggested that the leading cryptocurrency could reach an astounding $1.3 million per coin if it were to align with gold’s market capitalization. This assertion coincided with Bitcoin reaching a new all-time high of over $126,000 on October 7, sparking renewed interest in the cryptocurrency amid a broader discussion about its place in the financial ecosystem.
Marcus posited that Bitcoin’s true value as a neutral settlement asset for global payments has yet to be reflected in its current price. He drew parallels between Bitcoin and the foundational architecture of the internet, stating, “Bitcoin is the internet of money.” He emphasized that Lightspark acquired Bitcoin three years ago to facilitate transactions and support stablecoins within its framework.
Reflecting on regulatory developments, Marcus noted that conditions have improved under the Trump administration, opening the door to innovation in the crypto sector that had previously been hampered. He observed a significant uptick in Bitcoin adoption by major financial institutions, with exchange-traded funds signaling what he described as an inevitable leap towards mainstream integration. “The horse has left the barn,” he remarked, indicating Bitcoin’s growing acceptance among both institutional and retail investors.
Marcus’s firm, Lightspark, has capitalized on the rising valuation of Bitcoin, having entered the market during a bear phase, which has provided them with a favorable cost basis as its value has surged nearly 100% over the past year. Focusing on practical applications, he highlighted Lightspark’s technology on Bitcoin’s Lightning Network, which enables faster and cheaper cross-border payments, providing significant advantages over traditional systems. He illustrated this with an example of facilitating seamless peso transfers to Mexico at a cost that undercuts conventional remittance services.
In a noteworthy development, the tokenized gold market surpassed a market capitalization of $3 billion as spot gold prices briefly exceeded $4,000 per ounce. Among the leading assets in this sector are PAX Gold and Tether Gold, both trading below $4,000 and following the movements of physical gold closely. The trading volume for gold-backed tokens reached $640 million within a 24-hour period, coinciding with a rise in gold and silver prices, further enticing investors towards traditional safe havens amid a U.S. government shutdown.
Despite Bitcoin’s recent ascension, its value in gold terms has dropped. Presently, Bitcoin trades at roughly 31.6 ounces of gold per coin, a significant reduction from a high of over 40 ounces in December 2024. This ratio indicates that gold has outperformed Bitcoin recently, even as the cryptocurrency has experienced a 30% gain year-to-date.
Analysts from VanEck weighed in on Bitcoin’s valuation, suggesting that if Bitcoin captured half of gold’s store-of-value market, it could achieve a price target of $644,000 per coin at current levels. Surveys indicate a growing preference for Bitcoin among younger consumers in emerging markets, which reinforces its potential as a store of value. Broader research from VanEck projects that Bitcoin could handle up to 10% of global trade by 2050, being supported by the possibility of central banks holding around 2.5% of their reserves in Bitcoin under such a scenario.
Additionally, Deutsche Bank analysts forecasted that Bitcoin could find its place on central bank balance sheets by 2030, following strategic initiatives from the Trump administration. Recent data reveals that centralized exchanges now hold merely 2.83 million Bitcoin, the lowest supply in six years, compounding the supply-demand dynamic as interest continues to rise.
The ongoing comparisons between Bitcoin and gold are gaining traction, especially as both assets achieve record highs amidst growing concerns about currency debasement and fiscal uncertainty across major economies, positioning Bitcoin as a potentially viable alternative investment moving forward.


