In a significant development for the blockchain space, Lotte Group’s mobile voucher service, Giftiel, has reported the issuance of over 5 million vouchers and achieved a user base exceeding 1.3 million since its integration with the Aptos blockchain in July 2025. This milestone highlights the increasing demand for reliable digital services supported by blockchain technology.
The announcement was made by Daehong Communications, an affiliate of Lotte Group, during the Global Blockchain Forum – Republic of Korea 2025. The event was co-hosted by National Assembly Member Min Byung-deok and the Korea Blockchain Industry Promotion Association (KBIPA) at the National Assembly of Korea. Kang Tae-ho, Head of the Future Growth Division at Daehong Communications, elaborated on the organization’s commitment to blockchain innovation, discussing ongoing initiatives with Aptos.
The collaboration between Daehong Communications and the Aptos Foundation aims to broaden the application of blockchain across Lotte’s diverse business sectors. By utilizing Aptos’ technology, known for its secure and scalable framework, both entities aspire to enhance the real-world uses of blockchain, extending its reach in areas such as digital vouchers, loyalty programs, payments, and cross-border transactions.
Founded in 1982, Daehong Communications has made a name for itself in integrated marketing and advertising, providing comprehensive solutions ranging from creative advertising to data-driven insights. The company has been instrumental in facilitating consumer engagement across various marketing channels.
The Aptos Foundation, on the other hand, is committed to developing the Aptos protocol and enhancing its ecosystem. With a focus on providing seamless blockchain usability, the foundation seeks to democratize the advantages of decentralization.
As Lotte Group and Aptos continue to deepen their partnership, the potential for blockchain applications within various industries appears vast, promising increased convenience and engagement for consumers on a global scale.
