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Reading: Main Street’s Growing Appetite for Cryptocurrency Exposure as Major Asset Managers Expand Offerings
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Bitcoin

Main Street’s Growing Appetite for Cryptocurrency Exposure as Major Asset Managers Expand Offerings

News Desk
Last updated: January 10, 2026 12:49 am
News Desk
Published: January 10, 2026
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Main Street’s interest in cryptocurrency has seen significant growth as large asset managers expand offerings for retail investors. BlackRock’s Jay Jacobs, the U.S. head of equity ETFs, noted in a recent interview that although it has been two years since the introduction of spot Bitcoin ETFs on U.S. exchanges, many investors are still in the early stages of understanding how assets like Bitcoin and Ethereum can fit into their portfolios.

BlackRock operates both the iShares Bitcoin Trust ETF (IBIT) and the iShares Ethereum Trust ETF (ETHA). As of the latest market close, IBIT has experienced a decline of over 3% over the past year, especially following a peak Bitcoin price of approximately $126,000 last October. Currently, Bitcoin trades in the low $90,000 range, while ETHA has fallen nearly 6%.

The rising popularity of cryptocurrencies can largely be attributed to asset management giants like BlackRock introducing accessible investment vehicles in the form of equity-like ETFs. Jacobs emphasized that many financial advisors may not have previously had access to cryptocurrencies, or the capability to buy IBIT until it became available on their platforms.

In light of the ongoing volatility in the crypto market, VettaFi’s Todd Rosenbluth highlighted a developing sense of loyalty among crypto investors who have made the transition into this asset class. Despite market fluctuations, he observed that many investors are choosing to remain committed rather than quickly pivot to alternative investments. Rosenbluth pointed out that those seeking cryptocurrency exposure through ETFs exhibit confidence in the long-term trends of the asset class, indicating a strong investment ethos rather than a reactive approach to market instability.

Overall, as education around cryptocurrencies advances and accessibility through financial products increases, the potential for continued growth in this sector appears promising.

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