In a significant move for the cryptocurrency market, Bitcoin treasury firm Strategy Inc., formerly known as MicroStrategy, announced that it has increased its total Bitcoin holdings to 638,460 BTC following a recent acquisition of 1,955 BTC. This acquisition has brought the firm’s total Bitcoin stash to a staggering value of approximately $71.5 billion, based on current market conditions.
The recent purchase, worth around $271 million, saw each Bitcoin acquired at an average price of $111,196. As of the latest reports, Bitcoin is trading at approximately $111,900, reflecting a slight increase of 0.74% over the past 24 hours. The latest acquisition has also adjusted Strategy’s average purchase price for Bitcoin to $73,880.
Before this announcement, the price of Bitcoin had been on the rise, moving from around $110,500 to $112,200. However, following the news, it experienced a slight decline. In a filing made to the United States Securities and Exchange Commission (SEC), the firm revealed that it had also purchased 4,048 BTC between August 26 and September 1, 2025, at an average price of $110,981, totaling approximately $449.3 million.
The funds for these purchases were raised through various market sales of Strategy’s Class A common stock and preferred stock. Despite the frequent liquidation of its stocks to acquire more Bitcoin, the company has made it clear that it does not plan to offload its Bitcoin holdings anytime soon.
The firm recently faced a setback when it was rejected for inclusion in the S&P 500 Index, sparking discussions within the cryptocurrency community. In a surprising turn, Robinhood Markets Inc. was chosen for inclusion instead of Strategy, raising questions among market observers regarding the selection criteria used for the S&P 500. Many investors believe that the recent performance and financial activities of Strategy warranted a spot in the index over Robinhood.
In response to the rejection, CEO Michael Saylor highlighted how Strategy’s shares have significantly outperformed the S&P 500, insisting that the company’s robust Bitcoin reserve strategy has played a crucial role in its financial success. He shared infographics to back his claims, demonstrating that MSTR shares have risen by 92%, while the S&P 500 has only increased by 14%, with Bitcoin itself showing a 55% annualized growth rate during the so-called “Bitcoin Standard Era.”
The unfolding situation raises several questions about the evolving criteria influencing stock market indices, particularly in the context of innovative technologies like cryptocurrency. As Strategy continues to bolster its Bitcoin holdings, its performance and market strategies will likely draw ongoing attention and scrutiny.
As the cryptocurrency space continues to develop, it remains to be seen how these market dynamics will evolve and what implications they may have for firms involved in digital assets.
