As the countdown to Halloween begins, the iconic candy brand M&M’s is gearing up for a busy season filled with festive treats and holiday festivities. From trick-or-treating to holiday baking, M&M’s is poised to make its presence known with an array of colorful candies and engaging commercials.
In an exciting development for candy enthusiasts, M&M’s has expanded its lineup to include a new Honey Roasted Peanut flavor, marking another sweet addition to an already diverse flavor profile. Alongside this, M&M’s has announced a collaboration with Crocs, introducing two bright and vibrant footwear designs that perfectly align with the brand’s playful identity. Furthermore, the candy company is looking ahead to 2026, encouraging fans to vote for their favorite among three new bakery-inspired flavors set to launch in the near future.
Perhaps the most buzzworthy news from M&M’s is the introduction of its first-ever freeze-dried candy: the M&M’s Caramel Pop’d. This innovative treat represents a significant departure from traditional candy offerings, as M&M’s becomes the first national brand to freeze-dry chocolate candies, a trend that has gained traction among smaller candy brands.
The M&M’s Caramel Pop’d candy takes the familiar caramel-filled M&M and transforms it into a crunchy, airy snack by removing moisture through freeze-drying techniques. The result is a uniquely textured experience, beginning with a crunchy shell that gives way to a rich, chewy caramel center.
Set to launch on November 3, M&M’s Caramel Pop’d will initially be available in 5.5-ounce pouches on TikTok Shop for $5.99. Following this exclusive debut, the candy will hit M&M’s retail stores and website on November 10, with wider distribution to follow in January, including more sizing options expected later next year.
In a firsthand tasting, the texture of the M&M’s Caramel Pop’d provides a novel experience. The initial crunch is immediately satisfying, and as one bites into the caramel center, the familiar chewy consistency returns, creating a delightful contrast. This inventive approach opens up questions about potential future flavors and variations, which might further engage fans eager to explore what freeze-drying can do for other M&M varieties.
While the traditional Caramel M&M may still hold a special place for some, the Pop’d iteration presents a fresh way to enjoy this beloved candy. As anticipation builds for the holiday season, fans of M&M’s will undoubtedly be keen to try any forthcoming flavors that join the Pop’d family on store shelves.
