As the global adoption of cryptocurrency continues to surge, MoonPay, a prominent player in the crypto payments sector with over 30 million users and a network of 500 partners, has expanded its operations across the US, UK, EU, Canada, and other regions. This rapid growth is a response to the escalating demand for crypto transactions, prompting MoonPay to evolve its systems to navigate the complexities of increased operational volume, heightened alert demands, and shifting regulatory landscapes.
Brian Higdon, Senior Director of Financial Crime Compliance and Technology at MoonPay, highlighted the impetus for change by stating, “As volumes grew, we needed a single place for intelligence, alerting, and case work — something flexible enough that our needs dictated the workflow, not the software.” To support this next phase of growth, MoonPay has strategically partnered with Chainalysis and utilized its integration with Unit21 to develop a unified environment for investigations and case management. This system integrates advanced blockchain intelligence and alert mechanisms, allowing for a cohesive workflow.
The collaboration between Chainalysis and Unit21 capitalizes on the seamless integration of blockchain intelligence and alert data directly into Unit21’s case management platform. This advancement alleviates the previously cumbersome process of switching between different tools for managing alerts, analyzing wallets, and documenting findings. Investigators can now conduct their entire compliance and investigative processes in one integrated environment, embedding blockchain intelligence as a critical component of every case and suspicious activity report.
Higdon described the integration as a “highly strategic effort focused on more than simply connecting two systems.” The partnership aims to function as a unified compliance engine, leveraging the full capabilities of Chainalysis KYT endpoint to allow teams to manage alerts externally via API. This facilitates a fluid transition from alert handling to analysis and resolution, ensuring that workflows and underlying intelligence are synchronized efficiently.
While improved workflow integration enhances operational speed, Higdon emphasized the importance of data quality at scale. He noted that reliable blockchain data is crucial for defensible and actionable decision-making. “In choosing to partner with Chainalysis, it was clear they are a leader in producing rich blockchain intelligence,” he remarked. The depth and reliability of this intelligence enable MoonPay to maintain effective transaction monitoring across all its activities.
By harmonizing case management workflows with trusted blockchain intelligence, MoonPay has crafted a highly efficient compliance operation ready to scale alongside its expanding business. “Compliance isn’t a cost center at MoonPay; it’s a growth engine,” Higdon explained. The collaboration with Unit21 and Chainalysis facilitates global scaling, minimizes customer friction, and reinforces regulatory compliance. This supportive framework enables MoonPay to innovate and expand responsibly.
Ultimately, the partnership among MoonPay, Chainalysis, and Unit21 fosters further centralization of compliance workflows, enhancing how customer context, alerts, on-chain exposure analysis, approvals, and reporting are managed. This consolidation allows investigators to prioritize cases more efficiently and achieve in-depth tracing via Chainalysis Reactor.
In related matters, it is important to note that this material is intended solely for informational purposes. It does not offer legal, tax, financial, or investment advice, and recipients should consult their advisors before making related decisions. Chainalysis disavows any responsibility for actions taken based on the information presented.

