Nearly everyone is encouraged to consider exposure to Bitcoin. For those contemplating an investment in cryptocurrency, starting with Bitcoin is suggested as a prime choice. Even when compared to traditional assets like gold, Bitcoin is viewed as having significant long-term upside potential.
As of the latest data, Bitcoin has experienced a daily increase of 4.55%, bringing its current price to $68,524. The cryptocurrency has a market capitalization of approximately $1.4 trillion, with daily trading volume reaching around $60 billion. Its price has fluctuated today between $65,208 and $69,487, while over the past year, it has been priced between $60,255.56 and $126,079.89.
The question of how much Bitcoin an average investor should hold is a common one, particularly given Bitcoin’s remarkable investment performance since its inception. Since 2011, Bitcoin’s cumulative growth has surpassed 20 million percent. While its future growth is unlikely to mirror those astounding figures, various assessments indicate there is still considerable potential. Bitcoin is frequently likened to gold, often termed “digital gold.” At present, the global gold market is valued at about $36 trillion, compared to Bitcoin’s $1.3 trillion market cap. If one believes that these figures should converge more closely, Bitcoin appears to have significant room for appreciation.
Despite its comparative youth—having existed for less than two decades—Bitcoin’s potential for upside and its established position as the first cryptocurrency make it a practical component for nearly every investment portfolio. But how much should one actually allocate to this popular digital asset?
Renowned investor Ray Dalio, who founded Bridgewater Associates, one of the most successful hedge funds globally, suggests that the ideal allocation for most investors is around 1%. His reasoning stems from the belief that a 1% investment represents low risk while still exposing one’s portfolio to Bitcoin’s considerable long-term growth potential. Dalio himself has invested 1% of his portfolio in Bitcoin, asserting, “I have a small percentage of Bitcoin… I’ve had it forever, like 1% of my portfolios.” He emphasizes that despite potential long-term uncertainties, Bitcoin has demonstrated reliability, noting it has not been hacked and has weathered the test of time.
A notable advantage of Bitcoin over other cryptocurrencies is that its success does not depend on a thriving global crypto economy. Even if other cryptocurrencies vanish, Bitcoin would retain substantial value as a store of value akin to gold.
For younger or more technologically savvy investors, there may be room for a higher percentage allocation. However, considering Dalio’s successful track record and his recommendation of a 1% allocation, that figure is seen as a prudent benchmark for most investors looking to venture into the cryptocurrency space.


