In an innovative twist on consumer engagement, Myriad Markets has opened the floor for traders to speculate on the sell-out time of Rekt’s next sparkling water release, dubbed “Moon Crush.” Developed by Dastan, the parent company of Decrypt, Myriad serves as a platform where users can wager real money based on market sentiment regarding the popular beverage brand’s upcoming drop.
Rekt has carved out a unique niche in the market, evolving from a meme token to a fully-fledged lifestyle brand that encompasses NFTs, merchandise, and live events. This transformation underscores the growing intersection of crypto culture and real-life experiences. Holders of Rekt’s NFTs and tokens enjoy exclusive perks, such as early access to new flavors, thereby enhancing their engagement with the brand.
The excitement surrounding the “Moon Crush” flavor, which is a collaborative effort with crypto payments platform MoonPay, is palpable. Market predictions fluctuate, with bettors currently suggesting that the next batch may not sell out in under five minutes—a possibility that had previously seemed more likely earlier the same day.
Rekt’s branding plays heavily on its roots in crypto culture, with each can featuring vibrant, meme-inspired artwork and the word “REKT”—a term widely used in crypto circles to denote a disastrous trading outcome. The drink itself is marketed as a zero-alcohol, zero-caffeine sparkling water, introduced with the catchy tagline, “born on the blockchain, brewed for real life.” So far, the brand has made waves, selling over 222,000 cans in just 48 hours during its first public release across 32 countries. Limited edition flavors like “Moon Crush” and “Based Lime” are released periodically, often with preferential access for Rekt NFT or token holders.
On the crypto side, the REKT token resides on the Ethereum blockchain, boasting a meme-friendly total supply of 420.69 trillion tokens and a market cap hovering around $350 million. Its holders enjoy not only early access to drinks and merchandise but also entrance to events that complement the broader ecosystem of Rektguy NFTs, which have generated approximately 40,000 ETH in trading volume—equivalent to around $180 million. Notable figures such as Snoop Dogg and Steve Aoki have also entered the fold as holders.
Rekt is doing more than just selling beverages; it’s cultivating a community where humor and crypto culture blend seamlessly with real-world interactions, from podcasting (“Rekt Radio”) to merchandise and even physical product distribution in locations like 7-Eleven stores in Los Angeles. The Rekt team describes this dynamic as a “cultural flywheel,” where the interplay among memes, the product, and the token continually reinvigorates interest and engagement.
The emergence of prediction markets like Myriad represents a new frontier in assessing consumer enthusiasm and behavior. These platforms provide sharper insights compared to traditional social media metrics since they reflect actual financial commitments rather than mere likes or polls. Should “Moon Crush” sell out quickly, the narrative of Rekt will likely continue to gain momentum—propelling the token’s value up, depleting can stock, and fuelling an expanding array of memes and market predictions to follow.
