In a significant development for the prediction markets landscape in the United States, Israel-based Plaee has forged a strategic technology partnership with Crypto.com. This collaboration aims to provide institutional-grade, CFTC-compliant prediction markets technology infrastructure, marking a notable advancement in the sector.
This partnership is set to enable Plaee’s technology to onboard and support a range of operators, including fintech platforms and traditional trading brokers, to engage with US customers through federally regulated event-based trading. The integration of Crypto.com’s extensive institutional liquidity and established regulatory framework into Plaee’s high-performance customer relationship management (CRM) and retention technologies bridges the divide between entertainment technology and the financial markets.
As the US prediction market sector anticipates a potential $1 trillion in trading volume, the demand for compliant, liquid, and user-friendly technology platforms has surged. The distinct solution offered by Plaee and Crypto.com addresses these needs through a “plug-and-play” API-first architecture. This allows operators to deploy advanced prediction market technology infrastructure, covering categories such as sports, politics, and macroeconomics, within a matter of weeks.
The partnership also capitalizes on Crypto.com’s Commodity Futures Trading Commission (CFTC) designated contract market (DCM) status. This status ensures that all customers become DCM members, and all transactions made through Plaee’s technology adhere to the highest standards of regulatory compliance.
Leon Okun, CEO of Plaee, emphasized the significance of this collaboration, stating, “By partnering with Crypto.com, we are removing the three biggest hurdles for operators: regulatory complexity, liquidity, and time-to-market.” He further highlighted that the partnership equips clients to stay ahead of the curve, enabling them to offer fully compliant, highly liquid, and engaging experiences to capitalize on the burgeoning market.
Key features of the partnership include:
- Regulatory Assurance: Access to CFTC-licensed event contracts to ensure a compliant technological pathway for US-facing operators.
- Institutional Liquidity: Direct integration into Crypto.com’s liquidity pools, offering tight spreads and instant execution, even for high-volume traders.
- Turnkey Integration: A comprehensive technology solution that encompasses Plaee’s offerings, advanced CRM functionality, and AI-driven player retention mechanisms.
Travis McGhee, Global Head of Predictions at Crypto.com, expressed the company’s commitment to advancing innovative financial products through secure, regulated infrastructures. He stated, “Collaborating with Plaee allows us to extend our institutional capabilities to a broader range of technology operators, offering quick time-to-market while maintaining the highest standards in the market.”
Plaee stands out as a premier technology provider for the iGaming and prediction markets, offering scalable and white-label solutions that blend immersive gameplay with solid CRM capabilities. The company empowers operators to launch and scale personalized user management platforms, enhancing customer engagement through a unique set of tools.
Crypto.com, founded in 2016, is a recognized leader in the fields of regulatory compliance, security, and privacy within the cryptocurrency industry. Their vision promotes the availability of cryptocurrency in every wallet, striving to accelerate its adoption through innovative means. As an affiliate registered with the CFTC as a designated contract market and derivatives clearing organization, Crypto.com’s Derivatives North America (CDNA) provides direct market access for trading prediction market contracts as well as economic and cryptocurrency event contracts.
