Roundhill Investments has recently relaunched its meme exchange-traded fund (ETF), aiming to tap into the ongoing speculative stock market frenzy. Speaking on a financial program, CEO Dave Mazza discussed the motivations behind this move and addressed concerns regarding the current market conditions.
When asked about the timing of the ETF relaunch and whether it indicates a potential market peak, Mazza suggested that the introduction of a new ETF does not necessarily signify a high point in the market. He emphasized that retail investors have become a significant force in the equity markets, accounting for approximately 15 to 20% of the total trading volume in U.S. stocks on any given day. This shift, he noted, reflects retail investors’ structural role and influence on stock pricing.
Mazza acknowledged the challenges faced during the ETF’s previous iteration, which was closed in 2023 due to its inability to garner sustainable assets. He attributed this to a different market environment in 2024 compared to the previous years. The earlier version of the ETF employed a passive management strategy, using indexes to track social sentiment and stocks with high short interest, which sometimes resulted in the selection of stocks that were not genuinely “memeable.”
In contrast, the revamped ETF adopts an active management approach, utilizing measures like implied volatility and qualitative metrics—such as social sentiment analysis from online communities—to curate its list of potential meme stocks. This methodology allows for greater agility and responsiveness to rapidly changing market dynamics, with plans for regular rebalancing at least on a weekly basis.
Roundhill Investments aims to embrace and harness the power of retail investors, highlighting their potential to drive stock performance based on inherent characteristics of meme stocks. The company’s strategic shift reflects its recognition of the evolving landscape of retail engagement in equities and the opportunities that arise from it.

