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Reading: Rupert Murdoch’s California Post Set to Launch Amid Decline of Traditional Media
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Rupert Murdoch’s California Post Set to Launch Amid Decline of Traditional Media

News Desk
Last updated: September 11, 2025 8:19 pm
News Desk
Published: September 11, 2025
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The New York Post and The Paper

A new television comedy, set to debut in January, is gaining attention for its depiction of the rebirth of a fictional newspaper called The Truth Teller. This Toledo-based venture, with its bumbling staff and witty undertones, parallels the real-world landscape of journalism that is increasingly contentious, particularly in Hollywood. The upcoming launch of the California Post, an ambitious project by media mogul Rupert Murdoch, promises to inject a tabloid flavor reminiscent of his New York Post into the heart of California’s media scene.

Murdoch, at the age of 94, asserts that a California beset by what he describes as “jaundiced journalism” will embrace his bold and unabashed approach to news coverage, heavily inspired by his past antics during the Trump era. His decision to introduce the Post to a new audience is strategically timed following the recent ascension of his eldest son, Lachlan Murdoch, to lead the family’s global media empire. Currently, a staggering 90% of the Post’s digital readership resides outside New York, with its influence spanning other international hubs like London and Sydney.

Although Murdoch had distanced himself from Hollywood after selling his Fox assets to Disney for $71.3 billion in 2017, his media influence continues to resonate. Upcoming cinematic portrayals, such as Guy Pearce playing Murdoch in a film directed by Danny Boyle, highlight the media tycoon’s ongoing impact and controversial reputation.

Financially, Murdoch’s interests have steadily strengthened through lucrative revenues from both the Wall Street Journal and Fox News. However, internal family dynamics have become complex, with disputes erupting over Murdoch’s strict leadership style. The tension has escalated even further with recent developments concerning a billion-dollar lawsuit initiated by former President Trump against the Journal, aiming at its coverage related to the Jeffrey Epstein saga.

As the California Post prepares to establish itself, it will be helmed by Keith Poole, a veteran journalist with Murdoch’s backing, who currently manages the New York Post. Meanwhile, its primary competitor, the Los Angeles Times, finds itself struggling; significant staff layoffs this year reflect a broader crisis within the organization. Former executive editor Leo Wolinsky notes a loss of editorial vigor attributed to ongoing financial hardships, further complicated by the publication’s owner, Patrick Soon-Shiong, opting to refrain from political endorsements, which clashes with the liberal inclinations of its readership.

The competition extends beyond traditional print, as gossip venues like Page Six in the New York Post continue to thrive. Their coverage often dives into celebrity lives with sensational flair, from high-profile romances to political commentary. This vigorous gossip ecosystem is complemented by outlets like TMZ that vie for attention in the celebrity news space.

In contrast, the fictional newspaper within The Paper, while comedic, paints a bleak narrative about the state of journalism. Created by Greg Daniels and Michael Koman, the series offers humorous insights reminiscent of their previous work on The Office. The show’s portrayal of inexperienced staff and unorthodox editorial processes underscores the challenges faced in the industry.

While its fictional counterpart struggles, the California Post is gearing up for a robust launch, committing to hiring new personnel and emphasizing its mission to “tell the truth” — even if that truth is perceived more flexibly when presented outside a place like Toledo. As the media landscape evolves, both the comedy and the ambition of Murdoch’s latest venture highlight the ongoing dialogue about truth, representation, and the future of journalism.

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