In a move to enhance user interaction with its devices, Samsung is introducing a new feature for Galaxy S26 users that will allow them to summon the AI agent Perplexity by saying, “hey, Plex.” This functionality is part of Samsung’s broader initiative to create a “multi-agent ecosystem.” The strategy recognizes that users often rely on different AI agents for specific tasks, depending on each agent’s unique strengths.
The integration of Perplexity into Galaxy AI is designed to provide users with a more personalized and versatile experience. Unlike traditional AI assistants that may offer limited functionality, Perplexity will have access to various Samsung applications. Users can expect the assistant to interact with Samsung Notes, Clock, Gallery, Reminder, and Calendar, along with select third-party apps, although the specifics on those apps have not yet been disclosed.
This development points to Samsung’s belief in the growing importance of AI as a key interface for users interacting with their devices. The company also appears to recognize that users often form strong attachments to particular AI systems, making it essential for Samsung to allow flexibility in choosing the AI assistant that fits their needs best. By enabling users to choose their preferred agent, Samsung aims to distinguish its offerings in a competitive landscape dominated by giants like Apple and Google.
The upcoming Unpacked event scheduled for the 25th is anticipated to shed more light on Galaxy AI and Samsung’s vision for integrating a multi-agent environment into its devices. Enthusiasts and analysts alike are eager to see how Samsung plans to innovate in this space and what further developments will be unveiled.
