A new partnership between Slope, an AI-driven lending startup, and Amazon is set to transform the financing landscape for U.S. sellers on the e-commerce giant’s platform. Starting Tuesday, eligible Amazon vendors will have the opportunity to apply for a reusable line of credit directly through their Amazon Seller accounts. This initiative is backed by a credit facility from JPMorgan Chase, streamlining the process for sellers seeking capital.
Slope co-founder and CEO Lawrence Lin Murata shared that the inspiration for the company stemmed from his experiences growing up in São Paulo, where he witnessed firsthand the financial struggles of his family’s toy shop. With over three decades of operation, Murata’s parents often faced cash flow challenges, a common issue for many small businesses. Recognizing this gap, he co-founded Slope with Alice Deng to address the complexities of small business financing using artificial intelligence.
The newly introduced lines of credit will begin at an annual percentage rate (APR) of 8.99%. To qualify, vendors must have been in business for a minimum of one year and generate over $100,000 in annual revenue. Once approved, Amazon sellers can access funds as needed and select repayment terms that align with their inventory cycles, ranging from three months to one year.
Deng emphasized the importance of independent sellers, noting that they represent over 60% of Amazon’s sales, and expressed confidence that Slope’s collaboration will help fill a significant funding gap in the market. While other financing options exist for smaller sellers, Slope aims to cater specifically to more established businesses that may require larger, bank-grade financing solutions.
Adding to the significance of this partnership, an Amazon spokesperson highlighted the importance of sufficient capital for small business owners, reaffirming the company’s commitment to providing financing tools to its seller community. The new system allows sellers to apply for financing within minutes through Amazon Seller Central, receiving approval in real-time. By leveraging Amazon’s proprietary performance data alongside Slope’s in-house AI model, the process ensures a more nuanced assessment of a seller’s financial health compared to traditional banking methods, which often rely on broader financial documents.
Slope reports that the integration has experienced significant demand, with applications skyrocketing by 300% week over week since beginning a trial phase. This burgeoning interest suggests a promising future for the initiative, as many sellers are keen to explore more streamlined financing options.
With this partnership, Amazon adds to an expanding roster of Slope’s clientele, which includes major companies like Samsung, Alibaba, and Ikea. As Slope continues to develop its credit intelligence capabilities, Lin Murata envisions a solution that empowers businesses by providing accessible, fair, and affordable financing options to foster their growth in the competitive marketplace.

