Starbucks has announced that the highly sought-after Glass Bearista cup will see a restock, generating excitement among collectors and resellers alike. Originally retailing for $24.95, the Bearista cup, designed with an eye-catching bear motif, sold out in most locations within hours of its initial release, becoming one of the fastest-selling holiday items of the season.
In the wake of its popularity, resale prices for genuine Bearista cups surged, with prices reaching as high as $250 immediately following the launch. However, that market has since been impacted by a proliferation of knockoff versions, leading to a decline in resale values. Currently, genuine Bearista cups are reselling for approximately $150 to $200, as buyers become increasingly wary of counterfeit products.
This upcoming restock is set to be exclusive to Starbucks’ 2025 Merrython event, where the Bearista cups will be offered as an instant reward. Participants can qualify for the cups by making specific purchases, such as buying a latte, thereby earning points for a chance to win one of the limited 17,000 cups available. This allocation represents a mere 0.17 percent of the total prizes up for grabs during the Merrython, posing a significant challenge for resellers who previously relied on purchasing the cups directly from stores.
According to the latest updates from Starbucks, the restock will occur through the Starbucks app, significantly reducing the chaos that marked the initial launch. This change aims to streamline the purchasing process, ensuring that customers no longer need to line up outside stores at the break of dawn or rush to favorite locations only to find them sold out.
Since the first Bearista drop, social media buzz has only amplified, with TikTok videos showcasing the hunt for the coveted cup going viral. The hysteria surrounding the initial release caught many resellers off guard, as Starbucks opted not to heavily promote the launch beforehand. This time, however, the app-only format has been designed to enhance accessibility and fairness for all consumers.
In preparation for the restock, customers are encouraged to download the Starbucks app, ensure their payment information is readily available, and stay tuned for updates on the exact timing of the drop. Although the specific release hour has not yet been confirmed, expectations lean toward a morning window between 6 AM and 9 AM PST. As a safeguard against potential glitches during a high-traffic drop, having everything in place ahead of time is crucial.
Starbucks has hinted that it may increase the quantity available for this restock, although it is also anticipated that the app’s limitations on order quantity per transaction will deter hoarding, allowing more individuals a chance to secure a cup. For those intending to resell, the prospect appears appealing—demand remains steady, and the return policy offered by Starbucks reduces the financial risk involved.
Resellers will need to account for platform fees, which typically shave off around 13% of profits on eCommerce sites like eBay. Given the cost of shipping glass items safely, which can range from $8 to $12, some might consider local selling options to maximize profit while minimizing logistical challenges.
As the restock date approaches, resellers are urged to set alarms and prepare for what could once again be a frenzy over the Bearista cups. With stable demand evident from the previous release and a favorable return policy, tomorrow’s drop presents a prime opportunity for those looking to turn a profit.
