Historically, investing in the stock market has proven to be a powerful avenue for wealth accumulation, a trend that shows little sign of abating. Over the past year, the FTSE 100 index has delivered impressive returns, exceeding 20%, well above its long-term average of around 8%. This leads to an intriguing question for potential investors: could this level of return be attainable through stock market investments?
One of the stock market’s significant advantages is its long-standing record of outperforming alternative investments like cash and government bonds over extended periods. Investors have consistently enjoyed better returns when compared to the relatively stable and fixed yields associated with bonds.
However, investing in stocks does come with inherent risks. Unlike the guaranteed returns offered by government bonds, equities are subject to fluctuations in market value. Prices for stocks can rise and fall dramatically, leading to uncertainty regarding what investors might receive upon selling. This volatility is a notable disadvantage of equity investments, yet historically, investors have been rewarded with higher returns for managing the associated risks.
For those interested in stock investment, one of the simplest methods is through exchange-traded funds (ETFs). These funds are designed to mirror the performance of a specific index, such as the FTSE 100, by holding a diversified array of stocks, weighted according to their market capitalization. This approach provides broad market exposure, though it acknowledges that individual stock performances will vary.
Alternatively, an active selection strategy allows investors to choose specific stocks, which can yield superior returns if the chosen stocks outperform the broader market. This active investment approach is sometimes overlooked but can be an effective means of achieving higher returns.
A prime example is Amazon, a key holding in many investors’ portfolios. As a U.S.-listed entity, Amazon is often recognized for its robust growth in cloud computing, particularly as artificial intelligence technology continues to advance. Beyond its cloud services, Amazon’s e-commerce platform excels in offering competitive pricing and rapid delivery, bolstered by substantial revenue from its Prime subscription service.
While potential economic downturns pose risks, Amazon’s commitment to speed, convenience, and value may position it favorably against competitors in the long run.
It’s important to note that a common belief suggests novice investors should stick with index-tracking funds rather than making individual stock decisions. However, this perspective can overlook the nuances of investment strategy. Opting for index funds is, at its core, a decision that effectively selects a specific group of stocks based on predetermined weightings. Just as one might choose to build a diversified portfolio through selected stocks like Amazon, investing in an index fund involves a similar level of decision-making.
The long-term prospects of both strategies remain to be seen, but for those entering the investment landscape, aiming for an average return of around 8% is a reasonable expectation. As markets continue to evolve, the potential rewards of stock market investments remain enticing for those willing to navigate the inherent challenges.

