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Reading: Strategy Plans $44 Billion Equity Issue to Fuel Bitcoin Purchases
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Bitcoin

Strategy Plans $44 Billion Equity Issue to Fuel Bitcoin Purchases

News Desk
Last updated: March 23, 2026 3:49 pm
News Desk
Published: March 23, 2026
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Strategy recently announced an ambitious plan to issue a total of $44 billion in common and preferred equity, a strategic move designed to enhance its capability to purchase Bitcoin in the future. The company has secured the potential to issue an additional $21 billion worth of its common stock (MSTR) and $21 billion in variable rate preferred shares (STRC), along with $2.1 billion in convertible preferred shares (STRK), according to a press release.

Despite launching its variable rate preferred share market over six months ago, STRC has significantly attracted investor attention, allowing Strategy to raise over $1.5 billion in just this month. This surge in interest followed the company’s decision to increase the monthly dividend for STRC to 11.5%, aimed at driving further demand. Following this adjustment, STRC traded above its $100 par value for several consecutive days. Strategy indicated that once the STRC price surpasses that threshold, it would issue more shares to fund Bitcoin acquisitions. However, the shares have been trading below the $100 mark for seven straight trading days, hindering the company’s immediate purchasing plans.

This recent issuance pattern highlights a strategic pivot within the company towards “digital credit.” Over the past year, Strategy has increasingly turned to preferred shares as an alternative funding source compared to relying solely on common stock, despite the accompanying increased costs.

In the realm of Bitcoin acquisitions, the firm has expended billions this month alone, culminating in the purchase of 1,031 Bitcoin for $76.6 million, which represents the smallest acquisition the company has made in a month. The funding for this purchase was completed through the issuance of common stock.

Strategy’s Executive Chairman and co-founder suggested a more cautious approach moving forward. Reflecting on the recent acquisitions, he posted on X, “The Orange March Continues,” indicating a measured pace compared to earlier rapid buying activities.

The company’s stock showed a positive response, increasing by 2% to $138, as reported by Yahoo Finance. Concurrently, Bitcoin traded around $71,420, recovering some losses after former President Trump indicated a temporary pause on missile strikes against Iran, according to CoinGecko.

As of the latest update, Strategy’s Bitcoin holdings have reached a remarkable 762,099, valued at over $54 billion. However, this significant investment comes with a note of caution, as the company currently sits on an estimated unrealized loss of nearly $3.3 billion, with an average purchase price positioned at $75,694 per Bitcoin.

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