Strive, Inc. has made significant announcements regarding its leadership and strategic initiatives as it positions itself within the Bitcoin asset management space. With a board rich in expertise from the cryptocurrency world, led by CEO Matt Cole, Strive’s governance includes notable figures such as Shirish Jajodia, Ben Werkman, and Pierre Rochard, among others. These executives bring a wealth of knowledge in Bitcoin strategy, treasury management, and capital markets, tailored to enhance the company’s long-term accumulation of Bitcoin.
Initiated as a public company through a merger with Asset Entities, Inc., Strive began with a foundational acquisition of 69 Bitcoin, achieved via a Section 351 exchange. The firm is now poised for substantial growth through a $750 million financing round announced in May 2025, with the potential for an additional $750 million derived from warrant exercises within the next year. This financing strategy is further supported by Strive’s qualification as a well-known-seasoned issuer, allowing the company to tap into diverse funding sources.
As part of its strategic financial framework, Strive disclosed plans for an at-the-market (ATM) program valued at up to $450 million, alongside potential debt offerings. Furthermore, the company is eyeing the launch of publicly traded perpetual preferred equity securities in 2025 to bolster its Bitcoin purchases, which could offer common equity shareholders greater exposure to Bitcoin. To ensure the flexibility of its balance sheet, Strive has initiated a stock repurchase program of up to $500 million, contingent on market conditions.
Matt Cole emphasized the strategic rationale behind the board’s composition, stating that a mission-aligned team is vital for driving shareholder value and efficiently managing Bitcoin resources. Strive’s ambition is to enhance Bitcoin per share and surpass Bitcoin’s performance over time.
The company’s journey in the asset management landscape has been notably rapid. Since launching its first ETF in August 2022, Strive Asset Management has amassed over $2 billion in assets, solidifying its position as the first publicly traded Bitcoin treasury asset management firm.
While Strive projects a promising path forward, it also issues cautionary statements regarding expectations surrounding its forward-looking plans. The company urges investors to consider inherent risks and uncertainties that might affect actual results compared to projections.
This bold approach by Strive illustrates a commitment to leveraging Bitcoin as a cornerstone of its investment strategy and potentially revolutionizing how asset management firms engage with this digital asset.
