As the holiday season approaches, consumers are reminded of the importance of supporting workers through thoughtful purchasing decisions. This year, shoppers are encouraged to prioritize Union Made and union-backed brands, which not only offer unique and meaningful gifts but also contribute to fair wages and safer working conditions for employees across various industries.
By choosing to shop from these brands, individuals can help strengthen local communities and ensure that workers receive the respect and compensation they deserve. The movement to shop smart, fair, and union is gaining momentum, emphasizing that every purchase can make a significant impact.
For those still finalizing their holiday shopping lists, the AFL-CIO has released a comprehensive 2025 Holiday Gift Guide. This guide features an array of products from reputable unionized brands, making it easier for consumers to find items that align with their values.
Additionally, as many shoppers opt to ship gifts during the holiday rush, it’s vital to utilize union carriers such as the U.S. Postal Service or UPS. Choosing these services ensures that deliveries are made by workers who are represented by unions, further supporting the labor movement.
This holiday season, consider making purchases that reflect a commitment to social responsibility—by shopping union, you support the livelihood of workers and contribute to a fairer economy.

