T-REX, a new data and engagement infrastructure designed for Web3 and built on the Arbitrum network, has officially launched its platform, addressing longstanding issues related to value distribution within the industry. The startup has secured $17 million from prominent investors including Arbitrum Gaming Ventures, Framework Ventures, North Island Ventures, and Portal Ventures.
The introduction of T-REX is timely, as many projects in the crypto sphere struggle with misaligned incentives. Despite advancements in blockchain technology leading to faster and more cost-effective transactions, the distribution of value—including incentives and rewards—remains flawed. As a result, token launches often experience rapid initial interest followed by sharp declines in price and community engagement. Current incentive models tend to benefit short-term participants while neglecting genuine contributors to the ecosystem.
Joyce Yim, CEO and Co-founder of T-REX, highlighted the limitations of current mechanisms, stating, “Airdrops and point systems have become blunt instruments. They often attract mercenary actors rather than genuine participants, leading to high costs and weak retention.”
In response to these challenges, T-REX has developed a data-driven solution known as the 5D Persona. This multi-dimensional profile embraces user demographics, assets, social signals, interests, and knowledge while maintaining user privacy. Unlike traditional decentralized identifiers (DIDs), the 5D Personas evolve based on user behavior, providing a more nuanced and accurate representation over time.
These user profiles are crucial to the platform’s “Intelligence Flywheel,” which is designed to create a feedback loop that effectively matches users with relevant projects, calibrates incentive levels, and measures actual contributions. By continuously refining future campaigns based on these outcomes, T-REX aims to limit fraud and enhance return on investment for projects.
T-REX sets itself apart in a crowded market by integrating identity, attribution, and incentive distribution into a cohesive system. Yim stated, “Most tools today focus on one piece of the puzzle—whether it’s identity verification or campaign management. We are building the infrastructure that connects them so that value can flow more efficiently across the entire ecosystem.”
In an exciting expansion of its offerings, T-REX plans to launch Rexy, a collection of 3,333 NFTs on Arbitrum, scheduled for release in October. Rexy is being termed a contribution-proof NFT, designed to integrate deeply with T-REX’s core intelligence engine. This collection will not be available for public sale; instead, distribution will occur through an invite-only whitelist, targeting users who have demonstrated significant contributions to the Web3 space or within the T-REX ecosystem. This new approach marks a shift from viewing NFTs merely as collectibles to recognizing them as cultural markers of verified achievement.
The platform aims to reshape value distribution across the entire Web3 ecosystem by leveraging multi-dimensional user personas and recommendation algorithms. Developed by EVG and backed by a network of strategic investors, T-REX is set to empower creators and developers, offering a user-friendly infrastructure that integrates discovery, rewards, and distribution features.
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