In recent discussions surrounding the retail landscape, the narrative of “malls are dying” has lingered for years, yet a closer examination reveals a different story, particularly with locations like The Empire Mall. Contrary to the idea of decline, The Empire Mall continues to thrive, attracting strong readership and engagement whenever transformations or events are announced.
This resilience comes down to the mall’s status as a Class A property, which signifies robust performance metrics like strong sales per square foot and high leasing demand. It’s seen as a significant player in the retail sector, especially in comparison to malls that lack solid anchors or are situated in less favorable demographics.
During the recent 50th anniversary celebration of The Empire Mall, the impact it has had on the local business community was highlighted. The economic contributions of the mall extend beyond mere retail transactions. Firstly, The Empire Mall significantly bolsters the local tax base, with sales and property taxes collected from the mall and its tenants supporting vital public services, such as safety, infrastructure, and parks.
Additionally, the mall generates extensive part-time employment, with many individuals representing Sioux Falls to visitors. For many, the mall is their first impression of the city, particularly for those passing through for events or other occasions. This aspect emphasizes the mall’s role not just as a shopping destination but as a key component in the city’s identity.
The success of The Empire Mall has created a ripple effect, attracting more national retailers to the region. Many brand representatives have indicated that their Sioux Falls locations rank among the top-performers nationally, underscoring the mall’s pivotal role in the broader retail landscape. Stores typically remain open here unless entire chains are shutting down or face significant operational challenges, indicating a stable retail environment.
The geographical appeal surrounding The Empire Mall has also drawn numerous additional retailers to the area. The performance of existing businesses provides enough assurance to potential new entrants that the Sioux Falls market is viable, leading to further expansion into the east side and beyond.
On a psychological level, the presence of national retailers validates the community’s commercial appeal. The arrival of new brands can considerably enhance the allure of Sioux Falls, reassuring potential residents that locally, they won’t miss out on well-known shopping or dining options. This, in turn, brings in visitors who are willing to travel long distances to experience what the mall and the city have to offer.
Celebrating 50 years in business is commendable, particularly in an ever-evolving retail landscape. The mall’s ability to adapt and thrive amid changing consumer behaviors and economic factors speaks volumes about its significance to the local market. Sioux Falls has benefitted from not pursuing the construction of a second enclosed mall, preserving The Empire Mall’s status as the primary hub for retail activity.
Looking forward, there is optimism for the future of The Empire Mall. Although some closures have occurred, they are viewed as opportunities rather than setbacks. The continued demand for commercial spaces and innovative concepts indicates growth potential. Available properties, such as the former Wendy’s and Sears, present a canvas for future endeavors, while maintaining the mall’s attractiveness.
To ensure ongoing success, the community must remain committed to several principles: maintaining cleanliness, fostering a safe environment, supporting local businesses, and incorporating public art. These initiatives, along with a collective willingness to engage with the mall as consumers, will drive the next chapter of The Empire Mall, solidifying its status as a destination for many years to come.
