Advisors and investors are not the only ones seeking exposure to Bitcoin; traditional firms are also starting to take a serious look at the cryptocurrency market. Lazetta Braxton, co-CEO and president of The Real Wealth Coterie, highlighted this trend in a recent discussion with CoinShares.
During the conversation, Braxton emphasized the significant shift among even the most conservative firms on Wall Street towards Bitcoin. Notably, she pointed out that Morgan Stanley was one of the early adopters, granting access to Bitcoin funds in 2021. The firm is now preparing to introduce spot Bitcoin ETFs to its platform, further broadening investor access to this asset class. Other major institutions such as Merrill Lynch, Wells Fargo, and JPMorgan Chase have started offering limited access to Bitcoin ETFs, primarily for high-net-worth or discretionary accounts. The involvement of these traditionally risk-averse giants underscores the increasing legitimacy of Bitcoin as a viable asset.
In addition to major Wall Street firms, there are governmental entities like the State of Wisconsin Investment Board, which recently disclosed a multimillion-dollar investment in spot Bitcoin ETFs. This trend reflects a broader acceptance of cryptocurrency investments within institutional and governmental frameworks.
One of the driving factors behind the growing interest in Bitcoin among traditional firms is the increasing regulatory clarity surrounding cryptocurrency investments, particularly through the ETF structure. Spot Bitcoin ETFs offer a secure way to hold Bitcoin in vaults, making it accessible and insurable in a cost-effective manner. The marriage of compliance and low-cost access is encouraging established firms to consider integrating Bitcoin into their asset offerings.
For advisors and investors looking to capitalize on this momentum, engaging with a spot Bitcoin ETF managed by experienced professionals could be a strategic move. One such option is the CoinShares Bitcoin ETF (BRRR), which has been developed by a firm known for its expertise in the cryptocurrency space. BRRR currently boasts over $600 million in assets under management and has witnessed a notable influx of capital in recent days, with FactSet data reporting over $19 million in net flows within a five-day window as of September 12, 2025.
As institutional interest in Bitcoin continues to grow, the landscape for cryptocurrency investment is evolving, making it an enticing avenue for both traditional and new investors alike. For those seeking more information, strategies, and updates, the CoinShares Crypto ETF Hub serves as a valuable resource.
