The Trump family’s financial landscape has significantly transformed following the recent launch of their cryptocurrency, World Liberty Financial (WLFI). This new venture, established by Donald Trump’s three sons—Barron, Eric, and Donald Jr.—and co-founded by Donald Trump himself, has seen remarkable success, boosting the family’s wealth by an estimated $5 billion since its public trading commenced last month.
World Liberty Financial opened its trading for the WLFI blockchain token, marking a pivotal moment in the cryptocurrency market. According to reports from The Wall Street Journal, President Trump holds more than 25% of the total WLFI tokens, positioning it as a key asset in his family’s portfolio and outpacing even his significant real estate holdings.
While the Trump family asserts that the WLFI coins are “locked” for its members—meaning they cannot be sold—the launch of public trading has established a tangible market value for the tokens, which had previously been assessed based on private sales alone. As a result, the WLFI tokens now hold a substantial financial relevance that was absent earlier.
The token’s rise in value is also reflective of a broader trend, as the Trump family controls approximately 80% of the $TRUMP memecoin. This is estimated to be worth billions more, further contributing to their wealth accumulation timeline. President Trump had previously endorsed the cryptocurrency venture during a campaign, where he famously promised to “Make America Great Again, this time with crypto.”
This latest development aligns with changes in regulatory landscapes meant to bolster the U.S. cryptocurrency sector. Since taking office, the president has reportedly rolled back policies from the previous administration that critics claim impeded growth in the industry, thereby propelling digital currencies as a remedy for various economic challenges.
Additionally, a meticulous investigation published by The New Yorker predicted that the Trump family could accrue upwards of $3.4 billion by the end of the current presidential term through diverse business deals and ventures—opportunities that might not have been accessible had he not assumed the presidency.
Financial analyst David Kirkpatrick, who authored the investigation, suggested in a recent MSNBC interview that the pace at which the Trump family is leveraging these opportunities implies a relentless pursuit of profit in conjunction with Trump’s political status. The significant earnings from World Liberty Financial have sparked widespread speculation and concern regarding the intertwining of politics and personal wealth.
The Daily Beast has attempted to reach representatives from both the White House and World Liberty Financial for further insights into this burgeoning financial narrative.

