In a significant development for the cryptocurrency market, Trump Media & Technology Group has expanded its bitcoin holdings by acquiring 451 bitcoins, equating to roughly $40.3 million. This latest purchase has brought the company’s total bitcoin holdings to an impressive 11,542 BTC, collectively valued at over $1 billion. Analytics firm Lookonchain reported on this strategic move, which emphasizes the company’s commitment to a bitcoin-centric treasury strategy.
Earlier in 2025, Trump Media had revealed that its bitcoin and related assets were valued at approximately $2 billion, indicating a clear shift in its investment approach towards becoming a bitcoin-heavy entity. This latest acquisition further reinforces this strategy, as corporate treasuries increasingly recognize the value of bitcoin.
The growing trend among corporate entities towards using bitcoin as a treasury asset has gained notable attention recently. Leading asset management firm BlackRock has underscored bitcoin’s significance by designating it as one of its primary investment themes for 2025. Positioning it alongside U.S. Treasury bills and prominent tech stocks, BlackRock is signaling a robust faith in the future of bitcoin.
Further emphasizing this trend, BlackRock’s iShares Bitcoin Trust has rapidly emerged as the largest U.S. spot bitcoin exchange-traded fund (ETF) since its inception in January. The fund has achieved remarkable success, amassing $68 billion in assets under management and generating approximately $63 billion in net inflows since it began trading.
BlackRock’s CEO, Larry Fink, has noted that there is an increasing appetite for bitcoin investments among sovereign wealth funds, suggesting that institutional interest in cryptocurrency may continue to grow. This landscape reflects a shift in traditional financial paradigms as both corporate and institutional investors explore the potential of bitcoin as a stable and lucrative asset.
