Vanguard, recognized as the world’s second-largest fund management company, has historically maintained a skeptical view of cryptocurrencies. Earlier this year, in January 2024, the firm reiterated its stance against offering cryptocurrency exposure to clients, emphasizing the market’s volatility and the difficulty in generating sustainable long-term returns.
However, the landscape appears to be shifting in light of strong demand from clients and a more favorable regulatory environment for the crypto industry. Unlike its competitor BlackRock, which has launched its own cryptocurrency exchange-traded fund (ETF), Vanguard does not currently plan to introduce a fund of its own. Instead, the company is considering allowing clients access to third-party crypto ETFs as a preliminary step.
Despite a public front that criticizes cryptocurrencies, Vanguard’s investment strategies reveal a complex relationship with the sector. The firm is the largest shareholder in MicroStrategy, a company increasingly known for its substantial Bitcoin holdings, owning approximately 20 million shares, which equates to around 8% of the company. This investment suggests that Vanguard may have an underlying interest in the cryptocurrency space, despite its broader anti-crypto rhetoric.
The recent appointment of Salim Ramji as CEO in July has also fueled speculation regarding Vanguard’s potential shift toward a more crypto-friendly strategy. Ramji, who has extensive experience in the investment space, previously played a crucial role in launching BlackRock’s Bitcoin ETF. However, shortly after his appointment, Ramji clarified Vanguard’s lack of immediate plans to dive into crypto ETFs.
As competitors like BlackRock capitalize on crypto momentum, Vanguard’s reluctance could alienate a segment of pro-crypto investors. This concern was echoed by Eric Balchunas, a senior ETF analyst, who termed Vanguard’s recent stance as a significant development in the realm of Bitcoin ETFs. He implied that the firm’s 50 million investors could introduce much-needed liquidity into the market.
As Vanguard inches closer to participating in the cryptocurrency arena, this could be an opportune moment for investors to both evaluate and build their own crypto portfolios. However, simply focusing on established digital assets may not suffice; identifying and investing in promising low-cap altcoins is equally crucial.
Three standout options for potential investors include:
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Bitcoin Hyper ($HYPER): Positioned as the first Layer-2 solution for Bitcoin, it seeks to enhance transaction speed and Web3 compatibility. By integrating Solana’s technology, Bitcoin Hyper enables developers to create decentralized applications and smart contracts directly on the Bitcoin blockchain, while maintaining its Layer 1 security. The presale of $HYPER has successfully raised $18.5 million, with projections suggesting a potential price increase from its current rate of $0.012985 to $0.32 by the end of 2025.
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SUBBD Token ($SUBBD): This token powers a new platform designed for content creators, intending to disrupt the traditional content-sharing landscapes where platform fees are exorbitant. By leveraging AI tools and charging minimal fees, SUBBD enhances creators’ profitability. Current presale figures indicate over $1.2 million raised, with projections forecasting the token could reach $0.301 by the end of 2025.
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MemeCore ($M): An innovative approach to meme coins, MemeCore introduces a Proof-of-Meme mechanism to reward various forms of blockchain participation. After recently breaking past its long-term resistance, the token has shown strong market activity and is currently consolidating its value, with hopes of reaching new heights soon.
In summary, as Vanguard prepares to engage with the evolving crypto sector, investors might find this an ideal opportunity to capitalize on emerging altcoins like Bitcoin Hyper, SUBBD, and MemeCore, which promise substantial potential returns in the evolving landscape. However, as with all investments, particularly in the volatile cryptocurrency market, thorough research and due diligence are essential.

