World Liberty Financial’s governance token experienced a significant downturn on Thursday, hitting a new low shortly after its trading debut earlier this week. According to crypto data provider CoinGecko, WLFI fell to nearly $0.16, which is more than 50% below its early peak of over $0.33. As of the latest reports, the price has rebounded slightly to $0.175, but this still reflects a 20% decrease within the same day.
The token has gained traction primarily among traders in South Korea, with significant trading volumes reported on local exchanges. Upbit and Bypit reported volumes of approximately $190 million and $95 million, respectively, within 24 hours. In contrast, U.S. exchanges like Coinbase and Kraken recorded much lower trading activities, with $70 million and only $5.5 million, respectively.
This performance is reminiscent of another token associated with Trump that launched in January. The Solana-based meme coin peaked shortly after its introduction before experiencing a steep decline, with its price remaining 88% down from all-time highs.
Concerns have been raised by analysts regarding the potential impact of WLFI on retail investors. Investment bank Compass Point cautioned that the token’s initial high valuation on exchanges could pose risks for newcomers. They suggested that negative experiences might dissuade new investors from engaging with the cryptocurrency market altogether.
Despite raising $500 million prior to WLFI’s tradeability, the recent trading activity marks the first opportunity for many investors to acquire the token, which was sold to accredited buyers during the presale at a price of $0.015. The current market dynamics reflect a broader trend, as overall trading volumes on platforms like Coinbase have seen significant declines, with a reported 40% drop to $237 billion sequentially in the second quarter, indicating reduced enthusiasm from both retail and institutional traders.
As the World Liberty Financial team remains committed to developing innovative products, the future trajectory of WLFI and its impact on retail investor sentiment continues to be closely monitored.

