In a groundbreaking move for the world of action sports, X Games has announced a historic multi-year partnership with MoonPay, a leader in crypto payments, officially establishing the MoonPay X Games League (XGL). This unprecedented collaboration marks the first league title partnership in X Games history and signifies a pivotal shift from standalone events to a year-round, team-based global league format.
This partnership is set to redefine what it means to participate in action sports, moving away from isolated competitions to a structured league environment characterized by teams, rivalries, and seasonal competitions. The transition will culminate with X Games Aspen 2026 Driven by Jeep®, which is scheduled to be the last of the standalone X Games events.
Jeremy Bloom, CEO of X Games, emphasized the significance of this partnership, stating, “Today is not just about announcing a partnership; it’s about declaring the future of action sports.” He articulated that the evolution to a co-ed league, with tangible career opportunities like salaries and benefits for athletes, is a major leap forward for the brand, which has been an iconic force in the action sports culture for decades.
As part of this category-exclusive deal, MoonPay will not only take on the role of Title Partner but will also act as the exclusive partner in finance, banking, and cryptocurrency domains for the newly formed league. The partnership introduces a unique pass-through model, allowing MoonPay’s extensive network of partners to engage within the league ecosystem through integrated activations and experiences. This framework aims to seamlessly blend the broader crypto industry into the action sports arena.
The newly established league will encompass disciplines across various sports, including skateboarding, BMX, snowboarding, and freeskiing, pledging to elevate athlete compensation and benefits as well as introducing new ownership opportunities. This innovative structure is expected to foster compelling seasonal narratives and authentic rivalries among teams.
Ivan Soto-Wright, CEO and Founder of MoonPay, reiterated the long-term vision behind this collaboration, stating, “The MoonPay X Games League puts athletes first and brings crypto to a global audience.” He emphasized that this partnership represents a significant investment in the future of action sports, powered by a robust ecosystem of partners.
As the MoonPay X Games League prepares to launch, it is set to become a permanent global entity, offering year-round competition where athletes will represent teams rather than just striving for individual accolades. This landmark development signals the dawn of a new era in action sports, moving from a rich legacy built over three decades into a vibrant future grounded in team competition and technological innovation.
For more details regarding team structures, athletes, and the inaugural season can be found on the official X Games website.
