In a trend that marks a significant shift in investment behavior, younger generations are stepping into the stock market earlier than ever before. According to the 2024 Schwab Modern Wealth survey, Baby Boomers typically began investing at 35, while Generation X followed suit at an average age of 32. In contrast, Millennials initiated their investment journeys at 25, but it’s Generation Z that is truly redefining the landscape by starting to invest at just 19 years old.
This newfound eagerness among Gen Z individuals has resulted in a wave of young investors venturing into stocks, exchange-traded funds (ETFs), and cryptocurrencies with enthusiasm. Despite market volatility, many are approaching investing with the mindset of seasoned professionals, carefully crafting their portfolios and strategies from the outset.
The Wall Street Journal highlighted individuals like 21-year-old Max Provencher, a senior at Bentley University, who began his investment journey at 16 with a $1,000 gift from his father. Currently managing a portfolio worth over $20,000, Provencher has strategically divided his investments across individual stocks, mutual funds, and a cash buffer. In light of recent market fluctuations, he opted to diversify his portfolio further, investing in a small-cap fund to navigate the turbulence.
Similarly, 17-year-old Julia Greene approached investing with foresight, asking her father to set up a brokerage account as a high school freshman. With a $2,000 portfolio, Greene is utilizing her early start to gain comfort and familiarity with the stock market, aiming to make informed decisions once she begins her professional career. “Saving alone isn’t enough anymore to keep up with high prices,” Greene remarked, emphasizing her belief in the transformative power of investing.
Michael Paladino, a 27-year-old from Florida, exemplifies another facet of young investing. With a robust portfolio valued at approximately $450,000, his journey began in college when he learned about the long-term benefits of compounding returns. Mary Esposito, a 22-year-old from North Carolina who funded her portfolio through a high school knitting business, contributes $1,000 monthly to her Roth IRA while focusing on established tech stocks like Microsoft and Nvidia.
Data from the CFA Institute reveals that about 56% of Gen Z individuals aged 18 to 25 are investing in some form. Interestingly, the report highlights that among those who invest, cryptocurrency captures the interest of 55%, with 19% solely investing in crypto assets. Meanwhile, 41% have ventured into individual stocks and 35% into mutual funds.
For younger investors within this demographic, the advantages of starting early will likely compound over the decades. Even during downturns—such as a recent 20% dip—Gen Z investors are better positioned to weather the storm due to their extended time horizons. Social media also plays a crucial role in their investment decisions, with many looking to platforms for information and guidance, rather than relying solely on traditional financial advisors.
While there are valuable insights to glean from these young investors, it’s essential to recognize the varying circumstances that older investors may face. Here are several strategies that individuals, regardless of age, might consider adopting based on the examples set by the Gen Z crowd:
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Leverage Time Wisely: Young investors should take advantage of their longer investment horizon, but it’s crucial to perform due diligence and possibly consult financial advisors to make informed choices.
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Stay Informed: Engaging with corporate earning calls and keeping abreast of relevant news can provide insights that help clarify investment decisions.
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Adjust Risk Tolerance as Needed: Older investors should recalibrate their portfolios to align with their risk tolerance—possibly favoring more stable investments as they approach retirement.
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Automate Savings and Investments: Regular contributions, as demonstrated by Esposito’s monthly strategy, can help avoid emotional decision-making regarding market timing while ensuring consistent investment growth.
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Maintain Perspective: As Paladino suggests, maintaining a long-term perspective can alleviate the stress associated with market fluctuations, especially for younger investors.
While Gen Z’s active participation in market investing represents a progressive change in financial habits, it serves as a reminder for all investors to remain engaged, informed, and strategic, regardless of their stage in life.

