ZOOZ Power Ltd. has officially partnered with Crypto.com to implement a groundbreaking digital asset treasury strategy, marking the company as the first dual-listed entity on Nasdaq and the Tel Aviv Stock Exchange (TASE) to adopt a long-term Bitcoin treasury. This announcement highlights the increasing mainstream acceptance of cryptocurrencies among publicly traded firms, especially within innovative sectors such as energy storage.
As a leader in advanced energy storage solutions, ZOOZ Power plans to utilize proceeds from a recent private placement, amounting to $180 million, to fuel its treasury initiative. This investment is anticipated to close in the latter half of September 2025. The company focuses on developing zinc-based battery technologies that provide sustainable alternatives to lithium-ion systems, aiming to address the global demand for cleaner energy.
By allocating part of these funds to Bitcoin, ZOOZ seeks to diversify its treasury assets and offer shareholders direct exposure to the potential upside of cryptocurrencies. This strategic move aligns with a broader trend among progressive corporations that view Bitcoin not only as a speculative investment but also as a hedge against inflation and a stable value store within an increasingly digital economy.
A key component of this partnership is Crypto.com’s over-the-counter (OTC) trading desk. This service will support ZOOZ Power in acquiring Bitcoin while ensuring deep liquidity, competitive pricing, and discreet execution. Such features are vital for public companies operating under regulatory scrutiny in a volatile crypto market.
Eric Anziani, President and Chief Operating Officer of Crypto.com, expressed enthusiasm for the partnership, stating the commitment to providing institutional-grade solutions that facilitate secure and seamless digital asset adoption.
ZOOZ Power’s collaboration with Crypto.com aligns with the company’s vision of accelerating Bitcoin adoption in Israel, known for its technological innovation. CEO Jordan Fried commented on the strategic alignment, highlighting the potential of Bitcoin and the confidence this partnership brings in executing their treasury strategy.
The timing of this development is significant for the cryptocurrency industry, as it follows the earlier approval of Bitcoin spot ETFs and rising institutional interest. Other companies have set precedents by holding substantial Bitcoin reserves, and ZOOZ Power’s initiative may encourage other Israeli firms and dual-listed companies to consider similar treasury strategies, thereby fostering regional innovation in the crypto space.
This partnership supports the ongoing trend in Israel’s vibrant blockchain startup ecosystem, potentially prompting additional corporate engagement with digital assets backed by the regulatory framework provided by the Israel Securities Authority.
For Crypto.com, collaborating with a Nasdaq-listed pioneer bolsters its reputation as a premier platform for institutional clients, reinforcing its focus on security, compliance, and privacy amidst industry challenges. With a user base exceeding 100 million globally, Crypto.com is well-equipped to manage high-profile deals, further attracting enterprises that may be cautious about retail-focused exchanges.
Critics of integrating volatile assets like Bitcoin into corporate treasuries raise concerns about associated risks, especially for companies in sensitive sectors like energy. However, supporters argue that Bitcoin’s limited supply and decentralized nature provide some protection against fiat currency devaluation. ZOOZ Power’s strategy adopts a long-term holding perspective, which addresses some of these concerns, while utilizing Crypto.com’s OTC services to ensure controlled market entry.
As 2025 progresses, ZOOZ Power’s ambitious Bitcoin treasury strategy has the potential to redefine capital allocation within emerging markets. By synergizing energy technology and cryptocurrency, the company aims to not only hedge its financial future but also establish itself as a significant player in both sectors. Shareholders may benefit from this strategic exposure, and the broader market might experience a positive ripple effect, propelling the integration of traditional finance and blockchain technologies.
